Ambal's Amusings

OCTOBER 15, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). What types of metrics do B2B marketers need to measure a marketing campaign's success? What types of metrics do B2B marketers need to measure a marketing campaign's success? Get Content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Customer Experience Matrix

MARCH 5, 2009

Perhaps I'm just starved for attention, but I do in fact appreciate the feedback. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 12 11 simple 8 10 10 10 12 8.5 Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SpotMe Blog

AUGUST 4, 2023

Why You Need Event Check-In Software “75% of event management platforms provide check-in scanning of attendees at check-in.” All they need is their smartphone/mobile device to get registered and print their name badge in seconds. In fact, according to Skift Meetings, “59% of event management platforms support badge printing.”

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Adobe Experience Cloud Blog

JUNE 7, 2018

And marketers know it: 82% of marketers are prioritizing the consumer experience— both online and offline. We know we need to effectively engage with our consumers to stay afloat and continue to generate revenue. The #1 challenge that marketers face when it comes to customer engagement is tools and technologies.

Barriers 134

Barriers Effectiveness B2B Thought Leadership Work Management 134

KoMarketing Associates

AUGUST 3, 2017

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

The Mx Group

AUGUST 1, 2018

The marketing industry is constantly evolving, which means there are many dynamic processes and trends you have to stay on top of in order to remain a savvy marketer. Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. SiriusDecisions.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Need convincing? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Tech a look under the content marketing hood. We are, too.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Adobe Experience Cloud Blog

JUNE 24, 2013

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. It’s our job as marketers to adapt.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Heinz Marketing

OCTOBER 22, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured an impressive list of guests and will continue to do so with awesome content and guests going forward. Is that right?

Sales Management 63

Sales Management Top of Funnel Marketing Automation Services InsideView 63

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . And it’s only expected to rise : . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Adobe Experience Cloud Blog

SEPTEMBER 8, 2015

Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. Step 4: Get Your Analytics in Place. Think again. What: What are you personalizing?

Lead Generation 48

Lead Generation Sales Qualified Leads Personalization Lead Scoring 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

APRIL 19, 2012

by Jason Miller Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing. She is the author of Content Marketing – How to Use Content to Market Online and in Social Media and consults on content strategy for a variety of brands and professional trade organizations.

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48

Full Circle Insights

JANUARY 28, 2021

But there’s one valuable lesson marketing leaders can take away from 2020: always be prepared for the unexpected. It’s a good idea to prepare your marketing team now for the next global disruption. Adopt Agile Marketing Methods. Marketers who want to add agile techniques can find a quick start guide here.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Email Marketing. Video Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Full Circle Insights

NOVEMBER 25, 2020

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Vidyard

FEBRUARY 2, 2021

Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Analytics Statistics 2.5.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Valasys

APRIL 4, 2023

But trust me, it can effectively reach out to those untapped markets when done right. In fact, I’ve got some excellent tips for you to take your outbound lead generation game to the next level. Did you know there are 6030 million results for this exact question on Google? Maybe it’s time to try Outbound Lead Generation!

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. SaaS , which stands for software as a service , is a software that you can access via your Internet browser without the need to download it onto your computer, laptop or smartphone. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * What Is SaaS?

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94