Remove sales-opportunities
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Affiliate sales support independent publishing. In the right verticals within B2B, Instagram works out.

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Bridging the gap: How marketing and sales can break down the technological walls between their departments

ClickZ

30 second summary: Sales and marketing functions can often feel like ‘frenemies’ – blaming each other when things don’t go to plan, and undervaluing the other’s contributions. Technology such as Sales Engagement Platforms (SEPs) can help to bridge operations and build alignment. Unqualified leads.

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3 Big Martech Innovation Themes in 2022

chiefmartech

The above chart from a McKinsey article on trends in B2B sales shows that e-commerce is now viewed as the most effective channel for B2B sales. This has a ton of implications for marketing and martech, but perhaps the greatest is the opportunity for direct Marketing-Generated Revenue. But now, it’s coming to B2B.

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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

Insurance technology is the driving force for innovation in an industry with a reputation for loving paperwork – a barrier to reaching customers who are digital natives and impatient with anything that isn’t instantaneous. AAA Carolinas also automated ways to flag new sales opportunities when members transferred from one region to the next.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In the past, there were barriers to entry for any non-media company, let alone paid consultants or professional services companies, to get traction from its content marketing. Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute. Now it’s the people who are in control.” – Rupert Murdoch.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In the past, there were barriers to entry for any non-media company, let alone paid consultants or professional services companies, to get traction from its content marketing. Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute. Now it’s the people who are in control.” – Rupert Murdoch.

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Get Over Your Fear of Marketing Automation Software

SugarCRM

On one hand, just think about all the work if it is successful and delivers on the promises such as a 451% increase in qualified leads, 47% larger purchases , a 20% increase in sales opportunities , and a 10% increase in my sales pipeline. What’s the opportunity cost of onboarding marketing automation software?