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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google’s calculation of quality score.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty?