Convince & Convert

SEPTEMBER 14, 2010

link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis. link] Mike Boysen I didn’t see any real deep behavior analysis discussed here. Does anyone learn RFM and lifecycle analysis with their marketing degrees anymore? What behaviors are we talking about?

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Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms.

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Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

APRIL 1, 2010

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. link] [link] nateriggs Killer analysis, Jay. PS – if the Timberwolves don't hurry, I'll grab up the FB vanities… lolz) [link] nateriggs Killer analysis, Jay. Telling the right story is a strategy, not a tactic.

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Convince & Convert

MAY 25, 2010

They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies.

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Convince & Convert

MARCH 25, 2010

I'll be checking this out tonight: A Social Media Scoreboard That Works [link] [link] monique watkins Social Media scoreboard (via @jaybaer) [link] in beta and Free – easy to use and quickly to check ROI [link] blur Group A Social Media Scoreboard That Works [link] [link] Dayo Adefila RT @blurgroup: A Social Media Scoreboard That Works [link] (..)

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Social Media Media Webinar Metrics Marketing & Strategy 117

Sprout Social

MARCH 15, 2022

Now, word of mouth can travel in the blink of an eye. Once you’ve nailed the basics of competitor reporting, you can use your social listening tool to strengthen your analysis with share of voice data. This might include experts in public relations, investor relations, customer care, sales, etc. Review data.

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Martech Advisor

JANUARY 2, 2020

This role is frequently compared to the role of a public relations manager, who has a similar set of responsibilities but on different channels. The plan should also include analysis of trends, the performance by post type, segmentation, and timings, competitors' strategy, and updated social media best practices. Trend Analysis.

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Convince & Convert

AUGUST 10, 2010

Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact.

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Sage Marketing

JULY 10, 2023

Conduct competitive analysis: Analyze your competitors’ marketing efforts to gain insights into their strategies and tactics. This analysis will help you identify opportunities, benchmark your budget against industry standards, and determine where to invest more or less.

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Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# At the same time, word of mouth marketing IS important, and effective. What's the incentive?

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 2, 2012

It’s a triumph of public relations, which doesn’t make it less of a triumph. Eric : You guys are the Biggie and Tupac of market analysis. We found some brands and agencies would do social media listening analysis first to find out what was hot in the market or what competitors were saying. It’s like no.

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Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. The Next Step in the Long Tail I typically focus on 10-20 search terms when creating content for this blog, but yet 3,126 search terms were used to get here.

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Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.

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Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Did you perform the exact same analysis?

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Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Jay Baer offers an interesting analysis at Convince and Convert. In fact, social media can be MORE transformative for a B2B company than a B2C company.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

JULY 2, 2020

Arriving on this dollar amount requires consideration of multiple pricing strategies, analysis of similarly priced products in your market, and insights from consumers through surveys and focus groups. Public relations and working with affiliates and/or influencers. Other Elements.

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Marketing Mix Template Paid Content Marketing Budget 101

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. Years ago I did a similar analysis of the most clicked articles from my then employer’s email newsletter and found almost identical results. Although, this analysis is from 2+ years of posts.

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Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

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Social Media Media Webinar Metrics Work Management 119

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. Thanks much for the comment.

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Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 22, 2010

I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online.

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Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

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Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

FEBRUARY 25, 2010

link] [link] John S Great in-depth analysis! link] loved the example and the analysis. Are people serious? A Valentines day present? link] Weintraub Adv Do You Know Your Customers Enough to be a Social Media Hit? I really appreciate case studies on companies who are really getting social media right.

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 1, 2016

In fact, the research from Keller Fay group says that 90% of word of mouth takes place offline. I’m going to scroll down a little bit beyond the popular tweets and sentiment analysis, which I think are more or less self-explanatory and focus in on some of this top author information that we divvy up here. Robert: Yeah.

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Marketing Automation Services Work Management Paid Search Agency Ideal Customer Profiles 113

Convince & Convert

MAY 20, 2010

great discourse on social media analysis [link] [link] Irene Becker Social Media Success Metrics and Premature Calculation [link] [link] Parissa Behnia RT @jaybaer: Are You Suffering From Premature Calculation? link] re social media. Thanks Suzanne for tweeting it [link] Frank Woodman Jr Are You Suffering from Premature Calculation?

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Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! I've been thinking about making it my conference travel/presentation device. Especially like the part about the Macbook being a glorified keyboard. Funny, but I'm sure designers would disagree. Especially like the part about the Macbook being a glorified keyboard.

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Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Hubspot

OCTOBER 9, 2019

Website analysis. Customers are more likely to buy from organizations with excellent word of mouth. How do you create great word of mouth? Media coverage and public relations. People love when brands like and reply to them — it'll humanize your business, and keep people coming back for more content.".

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Paid Content Traffic Marketing Websites Lead Ranking 78

Convince & Convert

JUNE 8, 2010

Sure, the speed and always-on nature of the real-time Web makes it a d… [link] [link] Innovate AZ Are You Ready for the Opportunity Economy?

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Convince & Convert

MARCH 16, 2010

link] @Brett2point0 Excellent analysis, Jay. The dynamic is always changing, something new is always on the horizon, people join and abandon individual apps as quickly as a newly discovered bar or restaurant. I particularly agree with #2 and #5 (my 13 year old cousin thinks Twitter is “weird&# ).

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Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Good humor mixed in with a solid analysis, Jay. Haha, just kidding.

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Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Good humor mixed in with a solid analysis, Jay. Haha, just kidding.

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Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. I implement bit.ly URLs whenever possible, and make liberal use of their “+&# feature. Add “+&# at the end of any bit.ly URL to see how many times it’s been clicked on, and by whom. Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 2, 2010

@ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow! ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow! Rohrs RT @jaybaer: Wow!

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Business Paid Search Agency Social Media Analysis 116

Convince & Convert

APRIL 22, 2010

Nothing really more to add : ) markwilliamschaefer Superb summary and perspective, Jay. | Social Media Staffing and Operations | Social [link] #ReStream.me [link] Steve Eaton a complex idea made ridiculously simple: 5 primary ways to use social media [link] (visual) [link] Dana Webster Love his analysis of SM.

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Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. How often does an exec say “Argh, our competition is getting a lot of ink — we need a PR firm!

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Social Media Paid Search Agency Media Advertising Agencies 115

seo.co

DECEMBER 8, 2020

Email list subscribers are much more likely to convert, review your company, and recommend you via word of mouth to their friends, so it’s extremely valuable to build and nurture your email list. Sure, online publications related to lawn mowers would be great. Facilitate word-of-mouth marketing.

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