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Onalytica B2B
JANUARY 17, 2018
A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Ever stayed in an Airbnb, booked a restaurant or bought an item off of Amazon based on customer reviews? What does this tell us?
Hubspot
FEBRUARY 3, 2020
million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. 4 Small Business Alternatives to Super Bowl Advertising. Another perk?
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Hubspot
AUGUST 22, 2018
Now, Google has appeared to follow suit with the launch of its own political ad archive last week, which will include any advertisement for a candidate -- including incumbents -- running for a federal elected office. How that sets it apart to similarly-equipped mobile devices or Smart TVs, well -- that's a conversation for another day.).
Directive Agency
APRIL 25, 2019
In addition to writing, Marty is a regular contributor to Adweek’s podcasts and videos and has appeared on television segments for CNBC, MSNBC and Reuters TV for his knowledge and coverage of the intersection of media, marketing, and technology. Martin Swant. Martin Swant is a technology writer for Adweek. Kerry Flynn. Erin Carson.
Webbiquity
JANUARY 19, 2016
Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. billion use social networks from a mobile device. However, consumers say that social media plays almost as big a role in purchasing decisions as does television. (
Directive Agency
APRIL 25, 2019
In addition to writing, Marty is a regular contributor to Adweek’s podcasts and videos and has appeared on television segments for CNBC, MSNBC and Reuters TV for his knowledge and coverage of the intersection of media, marketing, and technology. Martin Swant. Martin Swant is a technology writer for Adweek. Kerry Flynn. Erin Carson.
Content Standard
JULY 13, 2016
Remember when we used to get news from a newspaper or a local television broadcast? But the rise of social media and mobile devices have shifted this somewhat. Instant Articles offer mobile users content from top publishers that loads up to 10 times faster. Newsy content can go a long way on social media. Native Ads.
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