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Ethical Public Relations in the New Age of Wikipedia

Convince & Convert

David King , Founder and Director at Ethical Wiki , joins the Social Pros Podcast this week to talk about the impact Wikipedia has on social media in today’s world, the future of PR, and how companies can update their Wikipedia pages to more accurately reflect their corporation and their message. Please Support Our Sponsors.

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Are you turning your marketing into PR?

Biznology

Photo credit: Wikipedia. I mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations. Some of you might be scandalized to here me urge you to turn marketing into PR.

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Are You Promoting Yourself as a Digital Marketer?

Biznology

I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. Dan Schawbel, author and public speaker (Photo credit: Wikipedia). Dan usually focuses on Millenials, but I think the message is for everyone.

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Tips for Next Gen Digital Marketing and PR Pros

Biznology

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? This one is for digital media marketers and PR pros of all ages: Be a disciple of Life-Long Learning. What trends are we, as seasoned digital media marketers, seeing in the marketplace? One final tip.

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The Internet killed the "One-Day Story"

Biznology

Image via Wikipedia. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Not responding, the reasoning goes, ended the negative publicity on day one.

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The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia.   This is also radically changing the concept of public relations in the social age.   Changing forever conventional perceptions of how buyers in the social age work, collaborate, meet challenges, find solutions, engage with sellers, and ultimately make purchases. 

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Learning from Comcast/NBC and Keith Olbermann

Biznology

Image via Wikipedia. You can try that plan, but I don't think it makes a lot of sense in this day and age. After the recent and sudden departure of Keith Olbermann as the host of MSNBC's daily Countdown , criticism of parent network NBC (as well as Comcast, who recently acquired NBC) has flowed unabated in social media.

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