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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia.

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Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. Wikipedia also provides a pretty good definition.

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Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications." tags: interactive PR, Web 2.0

PR 20
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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Wikipedia – It is a boon to your small business to be mentioned on Wikipedia. One caveat: Wikipedia editors can be ruthless about removing external links from the site, so it isn't an easy feat to make your small business "stick." Wetpaint – Wikipedia isn't the only wiki on the map.

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Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.