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Are you turning your marketing into PR?

Biznology

Photo credit: Wikipedia. Some of you might be scandalized to here me urge you to turn marketing into PR. I mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations.

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Tracking Social Media ROI

Biznology

Image via Wikipedia. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return.

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Don’t Let Your Social Media Hypothesis Dictate Your Conclusion

Biznology

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

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How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. I posed that question recently to Warren Hunter, Chairman of DMW Direct, who said firmly, “No way.” What a treasure trove! But there are some potholes to consider. I doubt it.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

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You’ve probably over-farmed your donors’ land

Biznology

Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest.

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