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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook? Tweet This!

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

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Marketing Automation, B2B Marketing & the Future

The Lead Agency

Perhaps it’s far from a panacea per se, but marketing automation has wedged itself within many B2B companies, assisting and addressing many marketers’ pain points. Marketing automation software such as Act-on, Pardot and Marketo, have simplified tooling with which users can easily create these components. Selarketing.

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The Evolution of the B2B Marketer

Adobe Experience Cloud Blog

Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years. What are their concerns?

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Examples of Account-Based Marketing Use Cases to Help Take Your ABM to the Next Level

The ABM Agency

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

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Examples of Account-Based Marketing Uses Cases to Help Take Your ABM to the Next Level

The ABM Agency

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.