[IAB Report] Publisher Profitability: Thinking Beyond CPM

Outbrain

Every day, we learn of a new monetization platform, privacy regulation, or algorithm change that is capable of the next disruption in advertising, for better or for worse. The post [IAB Report] Publisher Profitability: Thinking Beyond CPM appeared first on English (US).

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The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you.

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SOLVED: Media Planning for Programmatic Advertising

Bionic

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. Setting Budgets for Programmatic Advertising.

What is Programmatic Advertising?

Outbrain

In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. Of course, there is a whole lot more to advertising than just buying media space. Fast forward to the 2020s, and there’s a new media buying kid on the block: programmatic advertising.

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. According to Statista, the digital advertising market is expected to reach US $398 billion in revenues for 2021.

What is programmatic advertising?

Bannerflow

Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide. How does programmatic advertising work? The top 5 reasons you should use programmatic advertising.

The Ultimate Programmatic Advertising Glossary

Outbrain

Programmatic advertising is preferred by many agencies and advertisers due to its increased efficiency, reach, and scalability. The programmatic industry is swamped in professional jargon, yet programmatic advertising is actually quite simple. Agency Trading Desk.

Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

That's why it's important to consider podcast advertising for your brand. Here, you'll learn everything you need to know about podcast advertising — from top podcast advertising strategies to advertising rates and networks. Podcast Expert Advertising Strategies. Before you get started with podcast advertising, consider this advice from the experts. She writes her advice for podcast advertising strategies in this Medium post.

Why Agencies Need to Join Programmatic in 2019

Digital Marketing World Forum

As technologies keep evolving, advertising agencies are starting to realize: in order to stay ahead, they need to weave more innovations to their digital strategies. During the past decade, the number of communication channels has multiplied, and the world has witnessed the rise of omnichannel personalized advertising. Automation, ad personalization and minimum user acquisition cost are three main features that make programmatic especially popular among ad agencies.

Discovering New Ways of Mobile Advertising with TikTok

Martech Advisor

When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot. While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs. For untapped opportunities, it’s time for mobile advertisers to explore new marketing channels. Mobile Advertising

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Here’s an amazing chart detailing the major players in online display advertising. . A demand-side platform (DSP) is a system that provides the technology needed for advertisers to unlock the value of real-time bidding (RTB) information provided by ad exchanges. An ad exchange is a hub through which ad networks, and some large advertisers or agencies, can trade inventory within a single central marketplace. Lower CPM/CPC.

What’s The Difference Between Programmatic and Display Advertising?

TrueInfluence

Terms like display advertising and programmatic advertising come up in lots of marketing strategy sessions these days. Programmatic and display advertising go hand in hand, but they aren‘t twins. Digital advertisers or buyers purchase ad space via a bidding process.

3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were a three consistent themes across all these conversations that emerged. Second, content marketing is emerging as the counter weight to advertising that we hate. Is Native advertising somewhere in the middle? Native Advertising.

What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities. In this primer, we look at the concept of advertising technology, the world of programmatic (including ad buying, direct, and real-time bidding), the AdTech ecosystem, and future trends in AdTech to watch out for. What Is Advertising Technology (AdTech). Media Agency.

A Brief History of Online Advertising

Hubspot

When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? Online ads have matured a lot since those days, but it's still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we're headed -- and where there's still room for improvement. Check out a condensed history of online advertising below. The History of Online Advertising.

Display advertising: glossary of key acronyms and terms

Bannerflow

In this blog, we provide a glossary for all the key acronyms and terms essential to understand display advertising. Make sure to return on a regular basis, as we add new digital advertising jargon. Ad agency. A system through which advertisers, publishers, and networks buy and sell ad inventory. A company that serves as a broker between publishers and advertisers. Advertisers can also use cookies to track the number and frequency of ads.

How Banner Advertising Evolved to Content Amplification [Video]

inPowered

In May at the 2019 Digital Media Summit the inPowered CEO, Peyman Nilforoush , was interviewed by Ashkan Karbasfrooshan from ContextTV on a variety of topics – from entrepreneurship to the evolution of advertising. Peyman lays out his vision of an entire industry moving from interruptive display advertising to a non-interruptive based content amplification environment that users appreciate. I’m now out there calling on ad agencies and trying to sell banner ads in 99.

7 Ways the ANA Contract is Disrupting Media Agencies

Bionic

The new ANA contract is either a worst nightmare or a dream come true for media agencies. Get ahead of this contract with this article – Gain a better understanding of the ANA Contract and the new risks it exposes for your agency. The ANA Contract is the New Model Agreement Between Advertisers and Agencies. The ANA Contract Can Make or Break Your Agency. The ANA contract is shaking up the advertising industry.

The New Economics of TV Advertising

LiveRamp

In the past, TV advertising’s value was obvious. As such, TV advertising spend has come under scrutiny by marketers wanting to understand its value relative to other channels. For decades, billions of dollars in TV advertising was sold during the upfronts — a futures market where TV advertising is purchased during the spring preceding a new show or TV season’s air date. Advertisers need more granular metrics, rather than a modeled Nielsen guarantee.

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Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Go Beyond SEO

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. Cost per click (CPC) refers to the amount, or cost, an advertiser pays each time their ad is clicked on. Why do PPC Advertising? PPC advertising delivers instantly.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

Pay-Per-Click (PPC) Advertising Part 1 ? Intro & the Why, Where and How

Go Beyond SEO

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. Cost per click (CPC) refers to the amount, or cost, an advertiser pays each time their ad is clicked on. Why do PPC Advertising? PPC advertising delivers instantly.

PPC 65

Pay-Per-Click (PPC) Advertising Part 1 ? Intro & the Why, Where and How

Go Beyond SEO

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. Cost per click (CPC) refers to the amount, or cost, an advertiser pays each time their ad is clicked on. Why do PPC Advertising? PPC advertising delivers instantly.

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How Banner Advertising Evolved to Content Amplification [Video]

inPowered

In May at the 2019 Digital Media Summit the inPowered CEO, Peyman Nilforoush , was interviewed by Ashkan Karbasfrooshan from ContextTV on a variety of topics – from entrepreneurship to the evolution of advertising. Peyman lays out his vision of an entire industry moving from interruptive display advertising to a non-interruptive based content amplification environment that users appreciate. I’m now out there calling on ad agencies and trying to sell banner ads in 99.

How Choozle helps Thayer Media and its clients save with in-house programmatic

Choozle

Agency media buying objectives. The solution:In-house programmatic powers direct cost savings and better results for agencies and clients alike. Choozle allowed us to use the technology that larger advertisers use without the burden of minimums. CPM savings between 15–50%. The post How Choozle helps Thayer Media and its clients save with in-house programmatic appeared first on Choozle: Digital Advertising Made Easy.

CPM 40

How Choozle helps Thayer Media and its clients save with in-house programmatic

Choozle

Agency media buying objectives. In-house programmatic powers direct cost savings and better results for agencies and their clients alike. Choozle allowed us to use the technology that larger advertisers use without the burden of minimums. CPM savings between 15–50%. The post How Choozle helps Thayer Media and its clients save with in-house programmatic appeared first on Choozle: Digital Advertising Made Easy.

CPM 40

Advertisers Ramping Up on Local Spending, Popular News Aggregator Reports

readwrite

Contrary to the beliefs of some Internet entrepreneurs, local news and advertising is not dying. If advertising professionals can be believed, targeted local advertising is one of their primary goals, with the market expected to grow to $35 billion by 2014. Local news aggregator Topix held a “State of Local Online Advertising” survey with some of the top U.S. advertising agencies. ” The Town As the Contextual Advertising Unit.

A Simple Breakdown of All Your Facebook Advertising Options

Hubspot

Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. And while they know that marketers' interest in digital advertising is a great place to start with this whole monetization thing, they also know that they can't rest on their laurels. As a reuslt, they've responded with tons of new types of advertising, and targeting and optimization features within those different types.

Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. Should you be advertising in 2020? Where should you advertise? But what does this mean for advertisers?

What is CTR and how to increase your keyword’s Click-Through Rate

RockContent

The higher an advertisement’s CTR, the more your business benefits , through lower costs to a better ranking in organic searches. What is the relationship between CTR, CPC and CPM? What is the relationship between CTR, CPC and CPM?

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New Insertion Order Formats Now Available

Bionic

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. The “Broadcast – Spots by Week” format is useful for buying broadcast radio and television advertising.

Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

Twitter has a very reasonable $15,000 minimum for their direct sales team, and anyone with an account has received emails promoting Twitter’s self-serve advertising platform where the minimum spend is less than you spend on your morning Americano from Starbucks. Far more notable: Twitter, despite being by far the newest and least traditional (more on that in a minute) of the three advertising platforms they compared, delivers ROI that’s just 9% below average.

10 PPC Trends You Can’t Ignore in 2020

Single Grain

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. via paid downloads and in-app advertising.

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Why Paid Media Viewability Doesn’t Matter (If Your KPI Is Post-Click Engagement)

inPowered

If you’ve ever been asked these questions, or asked them yourself, congratulations: you’re a step ahead of the majority of marketers and media buyers thinking only about the face value of the cost of their advertising buys. Instead of assuming a low CPM is a bargain, you’re thinking about the true value of what you’re buying: the quality of your ad placements and the human eyes (or lack thereof) that are seeing them. Content Engagement Native Advertising viewability

CPM 40

How blockchain technology will revolutionize advertising

chiefmartech

The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. EXCERPT: Advertising Becomes More Accountable. You know you are not getting enough value for your advertising dollar. For every $1 you invest in advertising, you only get $.44

How to Get Started with Performance Marketing

Outbrain

Needless to say, it also completely altered the way companies advertise and sell. Performance marketing is the term given for online marketing campaigns where advertisers pay marketing companies or advertising platforms for results achieved, such as clicks or conversions.

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Performance Marketing: Key Channel Considerations

Digilant

For any advertisers that find themselves in this challenging position, performance marketing may be the answer for you. Performance marketing, also known as pay-for-performance advertising, changes the game for digital advertisers.