KEO Marketing

OCTOBER 25, 2016

Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Hiring a Highly-Effective Digital Marketing Agency. By knowing the key areas to evaluate prospective agencies, the company can find an agency that will work with them as a team member and maximize the return-on-investment of their marketing spend.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Marketing Budget 48

Oktopost

JUNE 18, 2019

It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”. For digital marketers, that’s even more important.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 96

KEO Marketing

AUGUST 28, 2017

When it comes to the business to business (B2B) technology industry, it can be challenging to devote the time, energy, and resources to the marketing necessary to ensure the continued growth of your company. Many B2B technology marketing agencies provide weekly or monthly reports along with regular meetings.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 48

KEO Marketing

OCTOBER 3, 2017

Aligning sales and marketing also streamlines the typically complex and lengthy B2B sales cycle. During 2016, ABM became one of the biggest buzzwords in business-to-business (B2B) marketing. The concept gained traction, and B2B marketers began to invest more heavily in ABM. ABM Adoption Takes Off.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Schubert B2B

JULY 28, 2023

The role of content marketing in B2B inbound strategies is to let the customers come to you, rather than spending time, money, and effort chasing the customer around. Inbound marketing is much more effective than outbound strategies because it focuses on attracting high-quality leads that are much closer to making a buying decision.

Paid Content 62

Paid Content Marketing Budget Inbound Marketing B2B Marketing 62

Outgrow

MARCH 2, 2021

E-commerce transactions encapsulate numerous types such as: Business to Business (B2B). Business to Consumer (B2C). Consumer to Business (C2B). What is e-commerce marketing though? Deciding on how to implement the two core e-commerce marketing channels to your e-commerce marketing plan is the next step.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

KEO Marketing

APRIL 8, 2016

As business competition becomes fiercer, many businesses turn to an inbound marketing agency to help them drive more clients to their websites. Because a good inbound marketing strategy helps businesses rise to the top of the search engines. Not all inbound marketing agencies are the same, however.

Marketing Agencies 1 48

Marketing Agencies 1 Paid Search Agency Inbound Marketing Advertising Agencies 48

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

seo.co

OCTOBER 20, 2021

Email marketing is alive and well, despite its increasing difficulty. Inbound marketing, content marketing , and SEO have slowly morphed into one interchangeable, composite strategy. Other marketing professionals have made claims that support the need to continually grow a solid email list. Source: Hubspot.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Email Marketing Statistics. On average, welcome emails have an 82% open rate.

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Only B2B

FEBRUARY 10, 2023

Generating leads is a crucial part of any business-to-business (B2B) sales and marketing strategy. In this blog, we’ll explore the key strategies and tactics you can use to generate high-quality leads for your B2B business.

Paid Content 118

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 118

Unbound B2B

JANUARY 16, 2023

That makes selling Software as a Service (SaaS) a whole new challenge to accommodate a marketing plan. Though the SaaS (software-as-a-service) sector is sometimes grouped with “business-to-business” enterprises, its niche—creating and administering software applications—means it functions much differently than other B2B companies.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Single Grain

FEBRUARY 24, 2023

They leverage paid search marketing, e-commerce management, Google Ads audit, display advertising, and LinkedIn Advertising to promote your business. Experts from their marketing department are assigned to your firm to create marketing strategies that help you meet your target KPIs. Why Choose Skona?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

MLT Creative

MAY 20, 2011

Ending its first day on the market valued at a staggering $8.9 billion, LinkedIn is poised to bring social media networking to the forefront of business-to-business marketing conversations. LinkedIn's now-lofty stature has elevated social media marketing to a bonafide business marketing function.

Linkedin 40

Linkedin Social Marketing B2B Marketing Advertising Agencies 40

Hubspot

JUNE 19, 2014

It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. ROI: Return On Investment.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 4) B2B (Business-to-Business).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Magisto

OCTOBER 3, 2019

B2B (Business-to-business) – An adjective to refer to a company that sells its services or products to another company. B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public. Inbound marketing – Opposed to outbound marketing.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40