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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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Mastering B2B Marketing Automation: A Definitive Guide to Skyrocketing Your Business Growth

SmarkLabs

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. What is B2B Marketing Automation? Why B2B Marketing Automation?

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Why Unifying Sales and Marketing is a Better Approach for SMBs

ClickDimensions

Rethinking Leads Redefine leads as interested contacts in your CRM and focus on nurturing these contacts to turn them into opportunities. Emphasizing Multi-Contact Opportunities Identify the members of the buying group early to enable targeted marketing initiatives that lead to better success.

SMB 52
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Why Simple Account-Based Sales and Marketing is a Better Approach for SMBs

ClickDimensions

Rethinking Leads Redefine leads as interested contacts in your CRM and focus on nurturing these contacts to turn them into opportunities. Emphasizing Multi-Contact Opportunities Identify the members of the buying group early to enable targeted marketing initiatives that lead to better success.

SMB 52
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Is Predictive Marketing Now Mainstream?

Kabbage

This was originally published on Medium. In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Growing share of wallet with existing customer. Re-engaging prospects who did not buy before.

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Marketing Automation Done Right

SugarCRM

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Nurture Marketing Sales CRM'

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14 Marketing Automation Benefits for 2014

SugarCRM

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.