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The InsightSquared Revenue Intelligence Platform

InsightSquared

Those questions (and more) are exactly what we are answering with the first all-in-one Revenue Intelligence Platform , featuring Activity Capture, Guided Selling, Interactive Reports, AI Forecasting, Dashboards—and now Conversational Intelligence. . Today we are taking it one step further, adding Conversational Intelligence to the Platform.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

32% note that targeted ads positively influence their view of vendors. This ensures campaigns are efficient, funneling only sales-ready prospects into the pipeline. It surpasses the realm of describing consumer actions to forecasting future consumer behaviors through data analysis. 75% now use more sources for research.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

32% note that targeted ads positively influence their view of vendors. This ensures campaigns are efficient, funneling only sales-ready prospects into the pipeline. It surpasses the realm of describing consumer actions to forecasting future consumer behaviors through data analysis. 75% now use more sources for research.

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Adjusting Paid Campaigns During a Recession

Moz

How has your ad spend volume correlated with these shifts in conversions? Once you have those hard numbers planned out, do some quick math by accounting for your cost per conversion and return on ad spend (ROAS) levels, and correlate how much money you’re going to need to spend to meet those sales targets. ? ?.

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Sales Pipelines: A Comprehensive Guide for Sales Leaders and Reps

Hubspot

Sales Pipeline vs. Sales Forecast. Sales pipelines are often confused with sales forecasts as well. While a pipeline includes every opportunity a salesperson is handling, no matter how new or mature it is, a sales forecast is an estimate of the opportunities likely to close in a given time period.

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How to use budgeting and segmentation to maximize retargeting campaigns

Choozle

Adding retargeting to your digital advertising campaigns ensures you continue to be present in their buying journey. So much so that when a prospect sees a retargeting ad, there’s a 70 percent chance that they’ll purchase your product over your competitor’s. Retargeting can make a huge impact. It can be a lot to ask.

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People, Partners, Technology: How Boots rebuilt for first party data

ClickZ

We start with the audience and the objective, and then work backwards to look at what we’re going to deliver in each case, before finally measuring the outcome and comparing back against the forecast. We can confidently correlate between our channel performance and bottom-line metrics for digital and physical stores.”