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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing.

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How AI Improves A/B Testing

FunnelEnvy

Marketers began taking a data-driven approach in the 1920s, testing the performance of different paper coupons. Today’s marketers rely on A/B testing of digital advertising assets. Trying different ad asset versions has been the cornerstone of data-driven decision-making for years.

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How to Optimize Content for Generative AI

Convert

What are generative AI engines? Generative AI engines generate accurate and personalized answers to any search query. Instead of providing you with a list of resources for you to go and find answers to your questions (like traditional search engines do), generative AI provides an instant answer. Let’s try to figure this out!

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

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B2B Growth Hacking – What Is It And Why Do It?

Lead Forensics

The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn. While growth hacking has a lot to do with marketing, it isn’t solely about that. The best growth hackers will be skilled in a range of areas.

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Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences

Convert

Acting as a prioritization layer between traditional analytics tools and Convert, Contentsquare empowers the entire digital team to identify areas of focus for testing, enabling you to run more accurate tests and create uplift more often. Combine Customer Journey Analysis with A/B Testing.

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Google Optimize Sunsetting: What it Means for Advertisers

Bannerflow

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. Google Optimize has been a longstanding product but lacked features that many marketers found essential. What are the implications for Advertisers?