Sprout Social

NOVEMBER 30, 2023

Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. Use their approach as a guide—or try something entirely different to differentiate your brand. Total amount of content: If they have a blog, see how many posts have they published.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Martech

JANUARY 12, 2024

The efficiency vs. efficacy dilemma Historically, setting that 20% improvement in efficiency was an acceptable benchmark. You can start with a SWOT analysis, but the point here is to identify your company’s “must-win” scenarios and learn how to wield this like a weapon. A few tweaks here and there. A few more or less channels.

Efficiency 128

Efficiency Ideal Customer Profiles B2B Marketing Planning 128

Stevens & Tate

OCTOBER 4, 2023

Through a comprehensive analysis, you can identify your business’s strengths, weaknesses, opportunities, and threats (SWOT analysis) and capitalize on your advantages while mitigating risks.

Planning 97

Planning Allocation Business SWOT 97

Marketing Insider Group

NOVEMBER 16, 2021

Content runs the gamut from Point of Views (POVs), benchmark studies, and good old plain “advice” based upon experience and expertise. Understand how well you meet the customer’s needs, where you have a “differential advantage” (an old Michael Porter concept that’s new again) and know how well your competitor does against you as well.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Vision Edge Marketing

NOVEMBER 28, 2023

Use this information to identify your strengths, weaknesses, opportunities, and threats (SWOT) and create your SWOT table. Essential Element 4: Building Competitive Differentiation A well-crafted strategy that results in competitive differentiation is the key to standing out from the crowd.

Webinar Metrics 225

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 225

Sprout Social

APRIL 23, 2024

Sprout also enables you to benchmark your growth against the average social performance of your competition and offers detailed analytics that can inform your future social strategies. In Sprout, you can view market share based on several social-focused benchmarks, including: Engagement: How many people engage with your competitor’s content.

SWOT 83

SWOT Analysis Paid Search Agency Marketing & Strategy 83

Valasys

SEPTEMBER 27, 2019

Marketers need to define the customer experience indexes for their brands so that they can evaluate the standards of their customer experience quality & can also competitively benchmark them. This includes performing SWOT analysis & introspecting how customers’ journeys evolve over a while.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Tomorrow People

SEPTEMBER 27, 2022

Once you’ve decided who you’re going to benchmark against, it’s time to start your data gathering process. You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. Using a wide variety of sources (e.g. Define your target market and buyer personas.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Once you’ve decided who you’re going to benchmark against, it’s time to start your data gathering process. You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. Using a wide variety of sources (e.g. Personas are fictional profiles based on real data.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Hinge Marketing

JUNE 5, 2017

High-growth firms use their marketing strategy as a differentiator. By giving some thought to what makes your firm unique, you should be able to develop compelling differentiators — one or more clear reasons to select your firm over an apparently similar one. Often these key business insights are organized within a SWOT analysis.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

Valasys

AUGUST 6, 2019

Furthermore, competition is fierce & competitive benchmarking makes one realize that one might not have mastered all the skills required for survival in the master place. Establishes brand equity & a brand resonance which differentiates the brands from their competitors. Isn’t B2B marketing tough? Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Directive Agency

MAY 9, 2017

Interests: Data, Benchmarks, Competitors, MQLs. Benchmark Study of B2B Site Speed Across 1,000 Sites. SWOT Analysis. In fact, they learn your business and what differentiates you often by not only your ad copy but your headline. Mediums: Podcasts, Books. Frequency: Weekly. Social: LinkedIn, FB. VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85