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The Right SEM Strategy for Schools

Hubspot

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. And the truth is, you don't want to.

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The Website Redesign Guide for Search Engine Marketers

QuanticMind

The following steps will help minimize any negative impact that the project might have on your SEM efforts, and ensure your hard-earned SEM accomplishments aren’t lost during or after the redesign. Unless you run a one-person microsite, there’s too much work for one person to manage. Gathering the Team and Identifying Roles.

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TOP 15 Content Marketing Agencies in South East Asia

Outgrow

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Case Study: WEBARQ built the digital presence of Sari Roti using content marketing, social media, online ads, and more. You can also avail of other digital marketing services like SEO, SEM, email marketing, and more.

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Will Content Marketing Kill Trade Publications?

WebMarketCentral

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. And the reporting in trade publications, despite assertions of a "Chinese wall" between editorial and ad sales, has always been influenced by advertiser spending. Advertising.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Social sharing: There are lots of options for adding social media sharing buttons to your posts or pages, encouraging and making it very easy for site visitors to share your content with their networks. Keyword Research Tools for SEO and SEM. Among the most popular are Monarch , Social Warfare , and Simple Share Buttons Adder.

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Agile Marketing in B2B

Buzz Marketing for Technology

Web presence: In advance, we developed a classic microsite , and built it out with content , news , video and keywords. SEM : We launched Google search ads two days prior to the DOL announcement, scheduled to run for two full months. Nope … it was and is of keen interest to an immense financial services community.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

We refer to this maximization of online visibility as web presence optimization (WPO): the combination of PR, content, SEO, SEM, marcom and social media efforts to make a company as ubiquitous as possible, with relevant content, everywhere online that prospective customers are looking when they are searching for what the company offers.