Ad Exchange Barriers Blog Demand 
SendX
SEPTEMBER 3, 2020
In this blog, you’ll learn. The lack of trust is a barrier in getting them to buy from you for the first time. Shoppers will feel more comfortable sharing personal data in the future 86% of shoppers say they’re willing to share relevant information in exchange for personalized discounts. Products added to their wishlists.
Porch Group Media
JULY 6, 2021
With the market becoming more complex and customers demanding a personalized experience, data-driven marketing is the only way forward. According to survey by Adobe, the top 3 ways marketers are adding value include the use of CRM data, real-time data from analytics, and by integrating analytics across channels. Merkle , 2021).
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Marketing Insider Group
OCTOBER 8, 2014
First, of course there was a lot of talk about how programmatic ad buying will continue to grow as publisher revenues and the public interest in banner ads shrink. If machines are buying the ads, what is left for the agency to do? Second, content marketing is emerging as the counter weight to advertising that we hate.
SpotMe Blog
SEPTEMBER 8, 2023
When used to host a mixture of pharma ad board formats throughout the year – in-person, virtual, hybrid, asynchronous – this technology can transform pharma ad boards into fruitful meetings that bring 5x more insights. Fewer, slow, infrequent, and less valuable insights to act upon.
Hubspot
JUNE 4, 2019
79% of B2B marketers say email is the most effective channel for demand generation, so it’s not surprising that squeeze pages are one of the most important and effective landing pages out there. The splash page might also present an ad, which the publisher benefits from, if the user clicks on the ad. Squeeze Page. Pricing Page.
PathFactory
SEPTEMBER 15, 2021
Content is usually created and deployed through one-and-done, batch-and-blast experiences: chronological blog posts, segmented email blasts, regularly scheduled newsletters, and ads pointing to squeeze pages. It’s time to recognize that the biggest barrier to entry around data analysis for B2B marketers is the data itself.
Vidyard
AUGUST 13, 2015
First off, adding calls-to-action to your videos. Requiring users to input their email before accessing a video does create a barrier to entry for your content, but it means you collect lead data from committed viewers, which is worth a follow up. Next up is email gates.
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