Biznology

JANUARY 23, 2013

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

FEBRUARY 9, 2016

They range from marketing managers to sales managers, and even presidents of smaller firms. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. If you’re an experienced B2B direct marketer, this is probably not for you. Do You Know the Basics?

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Versium

JUNE 12, 2018

Harnessing the power of predictive analytics and Versium’s LifeData®, marketers can build highly targeted prospect lists for multichannel campaigns based on projected conversion rates. The performance of the lists that are generated is so strong that Versium guarantees they will outperform other types of marketing lists.

Conversion Rate 40

Conversion Rate Lead Ranking Paid Search Agency Automation 40

Smashmouth Marketing

JANUARY 31, 2009

Many of you have seen my tagline "Market with Courage!" The Market part started with my love of marketing. Marketing vendors (agencies, PR firms, consultants, list brokers, you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil.

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

JANUARY 15, 2009

Many of you have seen my tagline "Market with Courage!" The Market part started with my love of marketing. Marketing vendors (agencies, PR firms, consultants, list brokers - you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil.

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results. E-mail List Hygiene.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Martech

FEBRUARY 5, 2024

Think about how your organization deploys its B2B marketing tactics. Running a paid media campaign is relatively easy for an experienced B2B marketing team. The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication.

Lead Gen 101

Lead Gen Paid Content Cost per Lead Sales Management 101

Zoominfo

OCTOBER 29, 2019

In sales and marketing, the way we refer to data changes regularly. Before sales intelligence and data providers were common terms in the B2B space, there were list brokers and lead sellers— the questionable precursors to what companies like ZoomInfo have come to be today. . Let’s get into it! Let’s start at the beginning.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

eDataSource

NOVEMBER 14, 2019

At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C). List brokers we’re doing really good business there. It’s what we need to do good email marketing.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Optinmonster

MAY 9, 2024

Not sure how to build a mailing list or what are its advantages? For some business owners, email marketing may seem archaic. Why Email Marketing Is Still Effective Let me share my personal experience with email marketing. But I knew an email list would pay us off handsomely in the long run.

Ad Building 92

Ad Building Ad Exchange List Brokers Email Marketing 92

DealSignal

APRIL 5, 2018

Confessions of a Marketer Podcast: Deep Dive Into Data. A Lively Q&A About Marketing Data on Confessions of a Marketer. On episode 20 of Confessions of a Marketer , host Mark Reed-Edwards took a deep dive into marketing data with Rob Weedn, founder of DealSignal. When you use data to drive a marketing campaign.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Porch Group Media

NOVEMBER 3, 2021

consumers find marketing personalization very or somewhat appealing. Unfortunately, Econsultancy found that only 19% percent of brands use personalization in their marketing, even though 74% of marketers state they know it improves customer engagement. 90% of U.S. How old are they? Begin with Your First-Party Data.

Personalization 64

Personalization Work Management Marketing Management Ad brokers 64

The Customer

AUGUST 30, 2019

In the US, however, the 2003 CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act bans misleading subject lines and requires that brands provide an opt-out message in their emails, but that’s it. You can just buy an email list, add them to a list, send emails every single day. (The

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40