KoMarketing Associates
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community. eMarketing Association Network.
Heinz Marketing
APRIL 19, 2022
Under this new digital landscape that modern B2B customers are adapting to, there are new lead generations trends developing alongside it them. Personalization is becoming increasingly prevalent in the B2B space, as the more personalized your outreach efforts are, the better your conversion opportunities become.
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Chris Koch
NOVEMBER 13, 2009
Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. By that, I mean monitoring the cacophony of public conversation on the web to determine whether any of it is applicable to your company—and if it is, what you should do about it. What do you think? Tweet This Post.
Chris Koch
NOVEMBER 13, 2009
Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. By that, I mean monitoring the cacophony of public conversation on the web to determine whether any of it is applicable to your company—and if it is, what you should do about it. What do you think? Tweet This Post.
Adobe Experience Cloud Blog
AUGUST 4, 2015
Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. What is B2B Tech Yelpification? B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality.
Martech
MARCH 30, 2023
AI is being used for marketing by two-thirds of B2B organizations, according to Forrester. If you treat marketing as an active conversation with give and take and focus on your buyer’s needs, you will see success and develop a devoted fan and customer base who need you just as much as you need them.
KoMarketing Associates
MAY 1, 2018
If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness.
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