KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

SnapApp

SEPTEMBER 13, 2017

By ditching the old B2B marketing playbook, and moving to a world focused on valuable, qualified leads instead of a high volume of them. . . Rather than looking at analytics as simple as performance benchmarks, the team dug into reporting and found the interesting threads and insights to adapt their strategies. . Real Results.

Lead Scoring 48

Lead Scoring Lead Ranking Allocation Sales Qualified Leads 48

KoMarketing Associates

MAY 1, 2018

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Industrial Marketing Today

AUGUST 27, 2012

A recent Corporate Executive Board study of more than 1,400 B2B customers found that those customers completed, on average, nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Directive Agency

MARCH 25, 2020

We generated data from a series of reports from SEMrush and Pulse (our own performance marketing benchmarking tool), and were able to determine a series of demand generation tactics that these companies dominated in, including: Discoverability. Activation. Conversion Rate Optimization(CRO), or user experience optimization.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

BenchmarkONE

JULY 14, 2021

So what are the metrics that you and your B2B team should be tracking? You track the metrics and select ranges (some sort of benchmark) that signify ideal performance. Statistics show that high-performing sales reps spend 65% of their time in direct selling and the rest in non-sales activities. Conversion/Win Rate.

Top of Funnel 78

Top of Funnel Planning Marketing Proposals Lead Ranking 78

Martech

FEBRUARY 24, 2022

CallTrackingMetrics serves bid-market B2B and B2C brands, plus agencies, consultancies and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers. Target customers.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97