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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools. Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. What are they tackling?

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

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9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

It needs to be welcoming, educational and helpful to your users. The manufacturing industry is unique in that it requires extra education for your audience and the translation of a complex process into something easily digestible. The following ideas will help you elevate your website to get more traffic, and ultimately, more results.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

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8 Reasons to Switch to PWA eCommerce

ATAK Interactive

That’s why today’s eCommerce businesses are now turning to progressive web applications (PWA’s) built on a Jamstack architecture to enhance their user experience for its customers. Unfortunately, many eCommerce sites are not optimized for mobile and, even those that are, do not deliver the performance needed to retain their customers.

eCommerce 147
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8 Reasons to Switch to PWA eCommerce

ATAK Interactive

That’s why today’s eCommerce businesses are now turning to progressive web applications (PWA’s) built on a Jamstack architecture to enhance their user experience for its customers. Unfortunately, many eCommerce sites are not optimized for mobile and, even those that are, do not deliver the performance needed to retain their customers.

eCommerce 103
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The 6-Step Guide to Effective Sales Call Mapping

Hubspot

Perfect sales calls don't happen by accident. And while you can't execute one without thinking on your feet, you can't just jump on a call blindly, banking on your improv skills and natural charm to get the job done. The process of creating that plan is most commonly referred to as call mapping. Check out the company's website.