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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

It answers questions such as: should we invest more in advertising or promotions? How much advertising budget do I need? Advertisers and agencies also need to act close to the ball. Advertisers and agencies also need to act close to the ball. Bart : Great for having you today, Marcel. Marcel: Yes.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

At a recent Videonomics symposium, I heard representatives from many tech companies discuss how advertisers couldn’t get into their “walled gardens.” The term is frequently used, but based on decades of experience with dot-coms and digital advertising , I consider a myth. Data Targeting. Engaging with Relevant Content.

Privacy 133
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Drive growth with account-based marketing

Martech

Optimize ad spend and activity towards accounts showing website and ad engagement. ABM program governance: Ground rules. ABM requires rules of engagement between everyone involved (particularly marketing, sales and IT) to work as painlessly as possible and drive alignment throughout the organization.

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10 Crucial B2B KPIs for B2B E-commerce Marketplace

Valasys

In this blog we will describe 10 important KPIs for B2B e-commerce marketplace that will help you evaluate even the value of even the intangibles in your business: 1) Sales Conversion. Let me put it very simple and straight, first things first, your sales conversion rate can be arguably the most important KPI on your e-commerce metrics dashboard.

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3 B2B Marketing Strategy Best Practices — And Why You Should Avoid Them

Hinge Marketing

But here’s the rub: by the time something gets classified as a best practice, it’s also become a common practice. In marketing, if you think and act differently, you can reap great rewards. Worse, the act of asking could actually create a negative impression. Best Practice 2: Use Advertising to Build Brand Awareness.

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How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

Rocking that upperclassman-sense of self-confidence, boutiques can rebel against standard hospitality rules. Although they might not admit it, boutiques are keenly aware of their target audience— classified as bohemian-bourgeoisie (bobos), creative-culturals, expansive midlifers, latte and laptop lovers. The Fanbase.

Loyalty 40
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How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

Rocking that upperclassman-sense of self-confidence, boutiques can rebel against standard hospitality rules. Although they might not admit it, boutiques are keenly aware of their target audience— classified as bohemian-bourgeoisie (bobos), creative-culturals, expansive midlifers, latte and laptop lovers. The Fanbase.

Loyalty 40