Acquisitions, Buy and Focus Group

How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Think about it. It’s about crafting messages that speak to them, not at them.

Ideal Customer Profiles

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management

Transform your B2B brand: 7 strategic insights

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Don’t default to talking about the products or services your company provides or how it delivers them. Start by examining and then articulating your purpose because it’s the “why” that people actually buy.

Enterprise Management

Enterprise Management Work Management Marketing Management Brand Identity

Escaping the marketing circus: How empathy can realign brands, audiences and results

Martech

MAY 20, 2024

How about this invitation I received to join a complimentary membership program that supposedly offered meetings with potential business partners? Additionally, it can communicate marketing challenges to leadership and secure buy-in for long-term vision and strategic initiatives. Marketers can be the bridge builders.

Brand Identity

Brand Identity Branding B2B Thought Leadership Paid Search Agency

The future of identity, attribution & measurement

Liveintent

DECEMBER 21, 2021

. “That doesn’t mean you shouldn’t advertise there, but you need to think about their dependencies,” says Groth. “There’s been a crazy boom in available impression share to buy and serve ads against,” Groth says of streaming. That’s where channel diversification comes in.

Privacy Protection

Privacy Protection Webinar Metrics Privacy Creativity

Brand lifts: does your advertising make an impact?

illumin

MAY 9, 2024

Here’s a quick, handy guide on all about the power of brand lifts. Through metrics such as brand awareness and brand loyalty, brand lift can give a better understanding of customers’ intent to buy and purchasing behaviors. Primary market research includes data gathered from surveys, focus group discussions, and interviews.

Decoding Customers: B2B Buyer Personas Advanced Insight Strategies

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more.

Buyer Personas

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics

From Insight to Impact: Harness the Potential of B2B Data

Binary Demand

JULY 21, 2023

It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

Ideal Customer Profiles

Ideal Customer Profiles B2B Intent Data Marketing Management

What Is Demand Generation?

ClearVoice

APRIL 19, 2021

An effective demand generation strategy creates opportunities for brand awareness, customer acquisition, and ongoing business growth. Reduce your customer acquisition costs: A streamlined process for acquiring customers results when sales and marketing are not duplicating each other’s efforts. Challenges. Strategy use cases.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand CMS Development

How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

MAY 12, 2021

Initially, brands faced panic buying and rapidly scaling demand for items that left shelves bare and customers scrambling. Anticipating changes in consumer buying habits proved impossible as radical shifts hit the market weekly or monthly. And what makes them want to buy it again and again?

Demand

Demand Marketing & Strategy Marketing Strategy Paid Search Agency

The Value of Social Listening in B2B Digital Marketing

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. Another person is making negative comments about your company. These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. Lead identification. Granular sentiment analysis.

Lead Scoring

Lead Scoring Lead Ranking Social Marketing B2B Marketing

Engage to Win, a Blueprint for Success in the Engagement Economy

Adobe Experience Cloud Blog

JUNE 20, 2017

They want to build long-term relationships and align with brands that care about them and connect with them on a personal level across every channel and touchpoint. You buy a pair of shoes and they donate a pair of shoes to children in need. Beyond the buyer, our existing customers today want to feel wanted and understood.

Amazon

Amazon Touchpoints Curation Thought Leadership

Put Your Customer Personas to Work with Marketing Automation

B2B Marketing Insights - WE

SEPTEMBER 10, 2020

When: When are they making buying decisions (season, time of day, business quarter, etc.)? Where: Where are they buying (online, in-store, through an app, etc.)? Why: Why are they buying? To learn more about Marketing Automation and how easy it is to set up, reach out to WE•DO today, and we’ll show you the ropes.

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Customer Satisfaction

Customer calls: Using call insights en masse for better marketing

ClickZ

JULY 22, 2019

Historically, we’d get our insights from quantitative surveys and qualitative focus groups, often analyzed and interpreted by research companies. But rather than passively researching, we should be actively generating and testing hypotheses about our personas that we can validate with real data.

Paid Content

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles

How—and Why—to Break Social Media Marketing Out of Its Silo

Content Standard

JANUARY 25, 2018

Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success. Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one.

Social Media

Social Media Social Marketing Work Management Marketing Management

A Comprehensive Guide to Market Segmentation

seo.co

MAY 11, 2021

When you get serious about market segmentation, your entire approach changes. You know who your customers are and you’re able to reach each group in a very specific way that resonates with them. Instead, focus on the similarities that you find. Focus groups. DO focus on the money. Better targeting.

Segmentation

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency

Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience

SnapApp

JUNE 22, 2016

Matt is the president of Heinz Marketing , an organization that focuses on strategic customer acquisition and retention strategy and execution. Read on to see what Matt thinks about knowing your audience, building a “recipe” for content resonation, and why it’s so hard for a lot of marketers to connect with their customers. .

Marketing Management

Marketing Management Focus Group Training B2B Marketing

Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience

SnapApp

JUNE 22, 2016

Matt is the president of Heinz Marketing , an organization that focuses on strategic customer acquisition and retention strategy and execution. Read on to see what Matt thinks about knowing your audience, building a “recipe” for content resonation, and why it’s so hard for a lot of marketers to connect with their customers. .

Marketing Management

Marketing Management Focus Group Training B2B Marketing

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand.

P2P

P2P Focus Group Buyer Personas Customer Surveys

How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Transform your B2B brand: 7 strategic insights

Trending Sources

Escaping the marketing circus: How empathy can realign brands, audiences and results

The future of identity, attribution & measurement

Brand lifts: does your advertising make an impact?

Decoding Customers: B2B Buyer Personas Advanced Insight Strategies

From Insight to Impact: Harness the Potential of B2B Data

What Is Demand Generation?

How CPG Marketing and Content Strategy Drive Lasting Product Demand

The Value of Social Listening in B2B Digital Marketing

Engage to Win, a Blueprint for Success in the Engagement Economy

Put Your Customer Personas to Work with Marketing Automation

Customer calls: Using call insights en masse for better marketing

How—and Why—to Break Social Media Marketing Out of Its Silo

A Comprehensive Guide to Market Segmentation

Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience

Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

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