Hubspot

AUGUST 3, 2010

Ilya has spent the past decade running marketing for software vendors including SolidWorks, Interactive Supercomputing (acquired by Microsoft) and Cilk Arts (acquired by Intel). The following is a guest post by Ilya Mirman. Download his free eBook: Building a Marketing Plan: A Blueprint for Start-ups.

Planning 28

Planning Marketing Plans Work Management Marketing Management 28

Hubspot

SEPTEMBER 4, 2013

Many business owners and, unfortunately, many sales mangers subject sales teams to the latest and greatest fads in lead generation (think viral video), specious sales training (use these 11 steps and you will sell a million), and other time wasters so they are (rightfully) somewhat apprehensive. Use these tools to sell internally.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Top of Funnel 28

Martech

FEBRUARY 13, 2023

Profitability, efficiency and precision are today’s expectations for both vendors and the organizations they sell to. An organization that gets PLG right will have its user/customer acquisition, expansion, conversion, retention and even development priorities driven primarily by customer usage and the product.

Enterprise Management 106

Enterprise Management Marketing Analytics Tools Work Management Marketing Management 106

accelerate agency

APRIL 11, 2023

Vendors are required to update functionality frequently to keep products current and competitive, costing them time and money. You should refine the customer experience and focus on viral growth. Your company may also need more investment to support customer acquisition efforts. Who owns my SaaS data?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010. Mike Moran ( @MikeMoran ) + others. What’s a Facebook fan worth? June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Lots of new players to come, followed by lots of acquisitions and mergers. Keep going! Marketing automation is still in its infancy.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Hubspot

JULY 3, 2012

A key part of the conference is a vendor showcase where attendees can speak with suppliers about their solutions to improve sales and marketing alignment and increase revenue. Both industry heavyweights as well as up-and-comers get together to talk about the future of the industry and the state of client acquisition.

Conference 28

Conference Enterprise Management Paid Search Agency Work Management 28

Hubspot

JULY 3, 2012

A key part of the conference is a vendor showcase where attendees can speak with suppliers about their solutions to improve sales and marketing alignment and increase revenue. Both industry heavyweights as well as up-and-comers get together to talk about the future of the industry and the state of client acquisition.

Conference 28

Conference Enterprise Management Paid Search Agency Work Management 28

B2B Marketing Zone Posts

AUGUST 3, 2010

At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them. Use Webinars for Content Acquisition , July 6, 2010. What did I get? Every Cash flow. Should I be paying attention?

Ning 40

Ning Paid Content Facebook Sales Management 40

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Leads can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. All of the tools and efforts utilized in the effort are part of the campaign.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Leads can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. All of the tools and efforts utilized in the effort are part of the campaign.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

AUGUST 18, 2012

The best way to “go viral” is to engage millions of users, each of whom share through small networks. One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. Marketing Charts ). Social Media B2B ). Social Media B2B ). MarketingProfs ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Convince & Convert

MARCH 2, 2010

We can’t continue just tweeting randomly and hoping to make “viral videos.&# It’s indeed exciting to see a major B2B player like Exact Target make this move as well because ultimately B2B marketers everywhere benefit as B2B marketing vendors start developing or integrating more social capabilities.

Business 117

Business Paid Search Agency Social Media Analysis 117

seo.co

DECEMBER 8, 2020

Furthermore, paid advertising has nothing to do with user experience; it’s just a transaction between you and the ad inventory vendor. Viral content, especially through visual pieces of content like infographics, could be an easy way to facilitate a natural ratio of links to mentions, and natural is always better in the eyes of Google.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111