KoMarketing Associates

DECEMBER 27, 2017

It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. KoMarketing’s Top 10 Posts of 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Engagio

APRIL 24, 2017

Before your next mission, here’s a pre-launch checklist to make sure you’ve done your homework: The Market. The post Here’s Your Pre-Launch Checklist for Researching Account Insights in ABM appeared first on Engagio. ☑ Industry dynamics. ☑ Key trends. ☑ Competitors. ☑ Growth drivers and inhibitors.

Account Based Marketing 73

Account Based Marketing ABM Research SWOT 73

Engagio

JUNE 21, 2018

With marketing automation, sales automation, social selling, direct mail, and all the other marketing channels, it’s hard to stand out and get the attention of your buyers. In today’s vlog, I asked Jamie Shanks, CEO of Sales for Life, for some advice. Jamie : Thanks Brandon. Where do you sit on a Gartner Magic Quadrant?

Conversion 54

Conversion SWOT Class Gartner 54

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). This makes it easier to gain a comprehensive overview from which to base strategic decisions.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. How to Excel At Customer Experience Management (CXM).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Business Brainz

FEBRUARY 5, 2022

In the sales world, nothing can be more accurate than this! Account plan is the blueprint of the sale; the strongest armor for any sales rep. It helps the sales reach a vantage point to target new accounts and forge stronger relationship with their existing accounts.

Planning 52

Planning Ad Building SWOT Case Study 52

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). This makes it easier to gain a comprehensive overview from which to base strategic decisions.

Planning 49

Planning Demand Generation Marketing Plans Research 49

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. Why Customer Experience Management is Important. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Spend 10% of Revenue on Marketing.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. The conventional sales funnel has also changed for good.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

OCTOBER 4, 2018

According to various research studies that have been conducted, Account-Based Marketing (ABM) outperforms other marketing channels and brings in a higher ROI. It is quickly becoming a must-have for B2B marketers. Keep in mind that there isn’t just one path that companies can take when implementing ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Planning ABM 40

Unbound B2B

JANUARY 11, 2023

Quick Summary: The best B2B sales strategy is to monitor your competitor and see where they are lacking in targeting your potential customers. Email marketing is always the best way to sell to B2B customers. B2B Social media marketing needs to be revamped in 2023. B2B Social media marketing needs to be revamped in 2023.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Valasys

AUGUST 6, 2019

Isn’t B2B marketing tough? If your business sales to other businesses you might get sleepless nights thinking over the best practices to amalgamate into your marketing strategies. Using brand segmentation, brands get more specific about their target market. Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Directive Agency

MAY 9, 2017

There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Unfortunately, as you are doing your research there isn’t one simple resource that can supply you with new ideas and tactics to execute.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85