The Point
JUNE 23, 2020
B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways.
The Point
DECEMBER 11, 2018
I may not be a market analyst, but from what I see working with our agency’s B2B clients , it seems to me that, in the language of technology adoption lifecycles, Account-Based Marketing (ABM) stands at that pivotal junction – what Geoffrey Moore calls the “chasm” – between early adopters and early majority.
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LeanData
APRIL 11, 2023
When purchasing lead management software, you’re typically looking to eliminate pain points like lead leakage, unmanageable Apex code, unwieldy CSV spreadsheets, manual triage, poor handoffs between Sales, Marketing, and Customer Success departments, and sometimes, an entirely broken sales process.
Martech
JULY 6, 2022
To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.
Martech
JANUARY 9, 2023
How vendors differentiate on capabilities. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly try to differentiate on the ability to scale (especially to new marketing channels), usability, ease of implementation and customer experience features. Lead management.
The Point
JUNE 5, 2018
for lead management to 3.35 However, when you consider that, in our model, a 5 represents the most advanced state of practice from a business theory perspective, and a 1 represents basic control and management of a process, you recognize how difficult the transition from 1 to 5 really is. HJS: Marketers scored a mere 2.26
LeanData
AUGUST 11, 2016
LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions. August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce program that officially launched today at the #FlipMyFunnel conference. Learn more about ABM Cloud for Salesforce and partners. BOSTON, Mass.
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