SmartBug Media

JULY 31, 2023

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? And if you need to prioritize whom to reach out to, here are some tips for further qualifying your trade-show leads with inbound marketing.

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Adobe Experience Cloud Blog

AUGUST 30, 2016

Author: Rick Siegfried Aren’t trade shows so much fun? The point is, live, in-person trade shows have their pros and cons. Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? Unfortunately, this all comes at cost–both in time and money. Well, there is!

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Zoominfo

OCTOBER 5, 2021

Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Why Do You Need a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Lead Liaison

APRIL 8, 2019

As I further dwell on the acquisition, I read that in January 2019 Integrate announced it acquired ListenLoop to grow its set of tools and solutions for account-based marketing (ABM) advertising. We unveiled Lead Liaison’s ABM solution in late 2017 with resounding cheers from our client base.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

SWZD

OCTOBER 2, 2019

I grew up doing editorial work and strategy planning work around the dinner table at night, talking about the different types of marketing activities – event marketing, field marketing, how the activities my mom was doing were driving attention and brand awareness for the brands she was working with.

CMS Development 48

CMS Development Enterprise Management Planning Work Management 48

Heinz Marketing

APRIL 4, 2022

When you look at it pre-COVID and we were all at huge trade shows, Keyfactor would always hosts a side happy hour, a side dinner. Replicating that trade show feel is just not something we continued to leverage as part of our strategy. That seemed to translate okay and pretty well, did pretty well for us.

Top of Funnel 91

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 91

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Faster sales cycle.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Martech

SEPTEMBER 21, 2021

Vendors continue to add more advanced features to provide marketing end-users with the ability to build, track and manage campaigns across channels and/or devices, and monitor the flow of leads as they move from marketing to sales. In-app marketing features can include “push” notifications or ads based on geography (i.e.,

Marketing Automation Services 132

Marketing Automation Services Enterprise Management Work Management Marketing Management 132

DiscoverOrg

SEPTEMBER 14, 2018

“The ABCs of ABM (Account Based Marketing)” Thursday, 9/27 – 1:00 PM ( Marriott Marquis, Yerba Buena Salon 8). Our B2B customers expect personalization, and that means Account-Based Marketing (ABM). Have a relatively small target market.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

DiscoverOrg

SEPTEMBER 17, 2018

“The ABCs of ABM (Account Based Marketing)” Thursday, 9/27 – 1:00 PM ( Marriott Marquis, Yerba Buena Salon 8). Our B2B customers expect personalization, and that means Account-Based Marketing (ABM). Have a relatively small target market.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

Sage Marketing

NOVEMBER 24, 2019

So, how can you leverage B2B marketing to achieve personalization and win over your business buyers? Tip #1 – Add Personalization in ABM. Account Based Management (ABM) is one method of B2B segmentation. Consider the account itself and its decision-makers first. CEB research indicates 5.4

B2B Marketing 52

B2B Marketing Enterprise Management Personalization Tips 52

Heinz Marketing

OCTOBER 15, 2018

You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes. We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook.

Top of Funnel 62

Top of Funnel Enterprise Management Budget Programs CMO 62

Webbiquity

DECEMBER 19, 2017

17 individual mentions centered on four trends relating to more granular focus for content development and distribution in support of specific marketing strategies. “Most B2B markets follow the 80:20 rule, where 80% of income comes from just 20% of customers. ” — The Big Trends in B2B Marketing , Circle Research.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

New North

AUGUST 7, 2024

Event Marketing: Making Connections (Without Breaking the Bank) Events are gold for B2B. But if big trade shows are out of your budget, no sweat: Host webinars: All you need is a webcam and some slides. Partner events: Team up to share costs and audiences. Craft personalized content for each account.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Ideal Customer Profiles 52

Zoominfo

AUGUST 7, 2018

Event Marketing. 91% of over-performing businesses place a greater emphasis on live events as a marketing channel, compared to underperforming businesses or businesses performing as expected ( source ). The account-based marketing features let you tailor content to specific accounts, industries, and regions.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Event Marketing 91% of over-performing businesses place a greater emphasis on live events as a marketing channel, compared to underperforming businesses or businesses performing as expected ( source ). The account-based marketing features let you tailor content to specific accounts, industries, and regions.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Vidyard

SEPTEMBER 23, 2021

What Is Account-Based Marketing? 7 Account-Based Marketing Tactics for B2B Organizations 2.1 Target Key Accounts with Digital Ads 1. Account-Based Personalized Video 4.3 Account-Based Marketing Strategies 5.4 Why Should You Use GIFs for Social Marketing?

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65