What is account-based marketing today and how has the space evolved?
Martech
JULY 14, 2022
B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.
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