PureB2B

MAY 30, 2022

‍ Supercharged account-based marketing. A fundamental aspect of account-based marketing (ABM) is targeting accounts who are a good fit for your company’s products or solution. Meaning, you can segment your outreach lists based on the intent of their behaviours.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Aberdeen

MARCH 25, 2019

Marketing spend allocated to video advertising can really get some mileage; even B2B prospects scroll through their phones and engage with ads. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Oktopost

OCTOBER 20, 2021

More engagement with the rest of your marketing campaign content. By targeting customers with personalized content around where they currently are in their buyer journey, you can gain insights from how they interact with the content about their future purchasing intent.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Only B2B

FEBRUARY 11, 2024

We’ll break down types of intent data that tackle your business goals: Must Read: 10 Key Game-Changing Benefits of Intent Data First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences But first, let’s understand what we mean by intent data. Then, they research solutions (following clues).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Strategic-IC

DECEMBER 5, 2018

As most inbound and ABM professionals know, B2B marketing and sales is fast-paced, and ever-evolving. From implementing ABM, to defining your sales enablement programme, or incorporating greater insight, intent data or programmatic into your activities, here are 10 posts that can help to transform your campaigns.

B2B Sales 76

B2B Sales Account Based Marketing B2B Marketing Campaigns 76

Valasys

MARCH 6, 2019

On February 27 th 2019, New York-based B2B purchase intent data provider and account-based marketing platform, Madison Logic , launched Journey Acceleration. Data gets sent back into marketing automation platforms which allow marketers to target existing opportunities.

Top of Funnel 49

Top of Funnel Account Based Marketing ABM Intent Data 49

PureB2B

MAY 30, 2022

Supercharged account-based marketing. A fundamental aspect of account-based marketing (ABM) is targeting accounts who are a good fit for your company’s products or solution. Meaning, you can segment your outreach lists based on the intent of their behaviours.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Tiecas

MARCH 21, 2024

These terms signal higher purchase intent. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. Develop KPIs that demonstrate marketing’s direct impact on revenue and customer acquisition cost. What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Strategic-IC

NOVEMBER 6, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data? Intent data provides a strong link to timely engagement.

Intent Data 72

Intent Data Intent Campaigns Purchase Intent 72

TrustRadius Marketing

OCTOBER 3, 2022

As brands look for targeting capabilities for lower-funnel buyers, a key differentiator is moving beyond standard audience attributes and focusing on behavioral insights. By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

FunnelEnvy

SEPTEMBER 29, 2021

Let’s assume that you’re targeting B2B companies and you built out your account list. And if you have a heavy ABM strategy, those accounts probably represent the vast majority of your potential revenue. Most notably buyer behavior. What’s the value of the purchase intent within the buying window?

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. But buyer journeys can become extremely complicated.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Aberdeen

JANUARY 24, 2019

And because machine learning enables the predictive capabilities, and has learned from past behavioral analytics, it is the analytics that tell us when to “put more resources towards” the intent signals it captures. Target messages at targeted buyer intent signalers. Back in 2014, marketers were hip to the power of predictive.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

SalesIntel

AUGUST 2, 2021

Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition. Even when you are executing an ABM strategy, identifying potential customers to target becomes a major challenge. Adding the Intent Data to Buyers Journey.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Aberdeen

OCTOBER 24, 2019

This data is based on monitoring over 55 million Device IDs from over 17 million companies. billion webpages and 480,000 keywords, comparing ID behavior against a 52-week baseline to determine a final purchase intent score. Increase Account Intelligence. Aberdeen then tracks research across 12.8

Top of Funnel 40

Top of Funnel Marketing Management Intent Data Sales Qualified Leads 40

PureB2B

JULY 7, 2022

Take a balanced approach between internal and external intent data sources for a more holistic view of your ideal B2B buyer. Combine Intent Data with Account-Based Marketing. Account-Based Marketing (ABM) centralizes marketing efforts on select leads.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Get a Demo

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

NetLine

MARCH 2, 2023

By contrast, B2B buyer intent data tells marketers and sales reps which accounts are showing intent, which prospective buyers are actively researching online, and which pain points they are looking to solve based on their content consumption.

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Inbox Insight

NOVEMBER 23, 2022

By targeting customers with personalized, relevant content that targets their interests, concerns and is based on where they are in their buyer journey can help to improve lead quality. Not all leads are at the same stage of their buying journey. Combine ABM with Inbound. Score and nurture leads.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Account-based marketing: mutual exclusivity? Incorporate account-based marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52