Engagio

JANUARY 7, 2019

For a look at the past, here are our expert ABM predictions from 2017. I believe far more companies will migrate part of their marketing strategy to ABM but won’t outright call it ABM. Jessica Fewless , VP, ABM Strategy and Field Marketing. Leverage intent signals to drive segmentation for your marketing programs.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Martech

OCTOBER 4, 2022

A marketer at a services and consulting firm told me they didn’t think about how to play to the unique strengths of online events, about the specific intent signals that they could gather, and the actions they can get,” said Sirkin. “It Some of the best intent signals come from how the attendees navigate at the event.

Top of Funnel 104

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 104

ANNUITAS

MARCH 21, 2023

Measure now supports data from multi-CRM use cases, more customer data source support, and other buyer touchpoints. For example, users can now quickly segment using unified person, account and opportunity data, and then activate audiences to LinkedIn for unified account data ABM paid media and contact discovery.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Intent Signals: Intent data indicates the likelihood or interest of a lead or company in making a purchase or taking a specific action.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

NetLine

DECEMBER 27, 2023

Integrating intent data into these platforms enables you to personalize your messaging based on the behaviors and interests of your target audience as well as identify the right moments to engage with prospects based on their intent signals. By attributing value to intent data-driven interactions, you can quantify its impact.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Inbox Insight

MARCH 4, 2019

Account-Based Marketing (ABM) is here to stay, that much is clear. What’s more, with the new wave of Data Analytics and Attribution Modelling having already broken, there has never been a better time to take a deep-dive into your ABM strategy. Mistake #2: Leaving the ‘A’ out of ABM. Reading time: 3 minutes.

Demand Generation 75

Demand Generation Account Based Marketing ABM B2B Marketing 75

Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. Intent data provides valuable metrics and insights to evaluate the effectiveness and impact of events.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Inbox Insight

OCTOBER 27, 2023

In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Intent data classification and collection strategies To unlock the full potential of buyer intent data, it’s essential to understand its different types and sources.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Martech

DECEMBER 14, 2021

They are also experiencing a more complex buying journey , increasing touchpoints and larger buying committees. Use buyer and intent signals to your advantage. Go beyond ABM to activate and nurture across channels to boost buyer confidence and accelerate purchasing decisions. Centralize and connect sources. The solution?

Ideal Customer Profiles 110

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 110

Rollworks

SEPTEMBER 13, 2018

Account-based marketing (ABM) is not only changing B2B marketing strategy , but also B2B sales as a whole. 80% of marketers agree that ABM produces higher ROI than other marketing activities. 80% of marketers agree that ABM produces higher ROI than other marketing activities. Sell the sales team on the value of ABM.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Top of Funnel 40

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Downloads (whitepapers, case studies, eBooks).

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more here. Traditional Mass B2B Marketing Needs To Change.

Intent 67

Intent Buy Account Based Marketing Work Management 67

Terminus

JANUARY 24, 2020

And, as a company that offers a full-funnel ABM solution, it only makes sense that we’re using an account-based approach to market to our ideal customers. And as our product team has released new features, we’ve been able to roll those features into our ABM programs to create sophisticated ABM programs at scale.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential. When it comes to ABM strategies , that’s a common question.

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

SalesIntel

JULY 12, 2021

Without B2B data, your ABM, cold outreach, prospecting, and targeted marketing strategies can’t function. Video mailers and personalized print-on-demand collateral are great examples of combining physical and digital marketing to reach the target audience at valuable touchpoints in their buyer’s journey. A Final Word.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Outbrain

AUGUST 21, 2019

According to ITSMA, 77% of B2B marketers say that ABM marketing has brought success to their target accounts. Potential leads can be segmented into different clusters based on demography, geography, intent signaling, psychographic data and past purchase behavior. 7) Search Marketing. 11) Segmenting the Target Audience.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

NetLine

JUNE 5, 2023

Informa Event Intent: The largest owner and operator of physical events in the world, not to mention our parent company, Informa , delivers 500+ B2B events each year. Personalize Existing Outreach : Leverage insights from buyer behavior occurring outside of your products and customer touchpoints.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

The ABM Agency

APRIL 30, 2023

Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging. In this blog post, we will delve deeper into the world of ABM by discussing its benefits such as higher ROI and improved customer relationships. Conclusion 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Terminus

OCTOBER 16, 2018

Meet Malachi Threadgill , the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. Phase 2: From Generating Leads to Generating Pipeline with ABM. Predictive and intent signals can also provide insight into where an account is in the buying process. Malachi explains.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

SalesIntel

APRIL 11, 2024

Account-Based Marketing (ABM): Identify key target accounts that align with your ICP and have the potential for high-value relationships. Leverage multiple channels and touchpoints to engage with key stakeholders within the target accounts, including email, social media, personalized ads, and direct mail.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Account-Based Marketing (ABM): Identify key target accounts that align with your ICP and have the potential for high-value relationships. Leverage multiple channels and touchpoints to engage with key stakeholders within the target accounts, including email, social media, personalized ads, and direct mail.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Inbox Insight

APRIL 23, 2019

What’s more, if you have a coordinated set of promotional activity mapped against your B2B demand generation model, buyer intent data can help ensure the right message goes to the right stakeholders, at the right touchpoints to deliver the best outcomes. Firmographic (ABM). Firmographic Intent (ABM).

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

Leadspace

FEBRUARY 4, 2019

This is especially true in B2B, with many companies seeing seeing shifts in the way they align sales to marketing through ABM strategies; the growing importance of GDPR and the upcoming potential similar regulations in the US; and a continued focus on the digital journey in B2B.

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

Inbox Insight

MAY 7, 2019

This has an impact on the types of information they require at key touchpoints in their understanding, awareness and interaction with your brand. Action Point: Intent Signals (Searching/Browsing/Action/Firmographic/Predictive…etc.). Recommended read: 6 Popular Content Re-Purposing Quick-Wins You Can Use Today.

Buyer Personas 90

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 90

Inbox Insight

JANUARY 29, 2019

Digital body language, intent signals and content consumption patterns are just a few performance related data points we can use to accelerate our audience understanding. What’s more, our segmentation criteria has become a lot more sophisticated. Explore further: 6 Popular Content Re-Purposing Quick-wins You can Use Today.

Tactics 92

Tactics B2B Marketing Multi-Channel Work Management 92

Inbox Insight

NOVEMBER 23, 2022

If a potential customer has downloaded just one piece of content it may not be a purchase intent signal so you may want to enroll different leads into specific nurturing programs based on their attributes before you pass them to sales. Combine ABM with Inbound. Score and nurture leads.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Inbox Insight

MAY 10, 2022

Every B2B Multi Channel Strategy Needs a Multi-Touchpoint Content Strategy. Accomplishing your overarching demand generation objectives through an advanced multi channel strategy should aim to transform net new engagements into multi-touchpoint engagers. Take Account-Based Marketing (ABM), for example.

Multi-Channel 98

Multi-Channel Top of Funnel Paid Content Advertising Channels 98

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Another common misconception is that you must choose between Account-Based Marketing (ABM) and demand generation. Action intent.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52