Report: High-Tech Marketers Turn to ABM to Meet Rising Customer Demands
KoMarketing Associates
NOVEMBER 29, 2017
Adobe and Ovum recently published the “Digital Marketing in the High-Tech Industry” white paper, taking a closer look at how high-tech industry marketers are adhering to customer demands. As high-tech marketers turn to ABM, agency-based marketers continue to deploy this tactic in an effort to generate ROI.
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