Strategic-IC

FEBRUARY 20, 2024

For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz. ABM is clearly a style that’s here to stay ! Stay on top of evolving technology We’ve often said your tech stack isn’t the be-all and end-all when it comes to running ABM programs. It all starts with investing time.

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Ideal Customer Profiles Account Based Marketing ABM Communities 62

Tony Zambito

MAY 17, 2021

Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. ABM (Account-Based Marketing) has consistently been viewed as either a glass-half-full or a glass-half-empty program. Depending on which surveys you read, statistics are available to show ABM as a successful tactic for marketing.

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Account Based Marketing ABM Buyer Personas Intent Signal 224

LeanData

NOVEMBER 8, 2022

Account-based Marketing (ABM), sometimes referred to as key account marketing, is a go-to-market (GTM) growth strategy based on account awareness, where a revenue team identifies and engages with individual customer accounts as markets of one. Some have referred to ABM as a marketing strategy akin to fishing with spears rather than nets. .

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Account Based Marketing ABM Ideal Customer Profiles Demand Generation 97

Heinz Marketing

FEBRUARY 17, 2022

If you are particularly interested in top ABM metrics to track your program success, keep reading. Some basic benefits to an ABM model. Some ABM platforms also claim that organizations that adopt these models observe: 40% Higher Win Rates. Top account-based (ABM) metrics to track. It can inform your ABM strategy.

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Account Based Marketing Lead Ranking ABM Marketing Qualified Leads 112

The Point

AUGUST 29, 2017

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Ex: cold outreach, warm outreach, account penetration, customer retention, cross-sell/upsell …). 22 Potential Touchpoints for Your Next ABM Sales Play via @spearmktg. Click To Tweet.

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Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

Madison Logic

MAY 3, 2023

Account-based marketing (ABM) is a proven go-to-market strategy that focuses on the best-fit accounts, surrounds the entire buying committee and drives engagement by delivering personalized messaging and content that communicates your value. The goal is a cohesive, personalized customer experience through your content and sales interactions.

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Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

Account-based marketing (ABM) is a proven go-to-market strategy that focuses on the best-fit accounts, surrounds the entire buying committee and drives engagement by delivering personalized messaging and content that communicates your value. The goal is a cohesive, personalized customer experience through your content and sales interactions.

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Account Based Marketing ABM Budget Programs Cross-Selling 52

Martech

JULY 14, 2022

Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It changes depending on the type of product you’re selling and the market you are pursuing. ABM allows you to create and manage campaigns that specifically target a set of accounts. You have to sell to them differently.

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Account Based Marketing ABM Enterprise Management Cross-Selling 115

The Point

JUNE 20, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. It’s also true, however, to say that, as a full-blown strategic initiative, ABM can be a major undertaking and a significant investment in time, effort, and technology.

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Engagio

DECEMBER 28, 2020

We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021? So, without further ado, here’s the best advice for your ABM in 2021 …. Maneeza Aminy. Maneeza Aminy.

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Account Based Marketing ABM Sales Management Enterprise Management 139

Adobe Experience Cloud Blog

MARCH 29, 2019

Account-based marketing (ABM) is neither a product nor a point solution. On the marketing side, ABM forces them to think like salespeople, which means going from a lead-based to an account-based mentality. While the idea of strategic selling has been around for a while, the technology has not. Common Challenges.

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Account Based Marketing Ideal Customer Profiles ABM Marketing AI 133

Madison Logic

MAY 15, 2024

However, where these companies fall short is in seeing the value of account-based marketing (ABM) throughout the entire length of the customer relationship—from first interaction to signing the dotted line, and from onboarding to expansion that fosters a true partnership. A chart that compares upselling and cross-selling.

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Martech

JULY 18, 2022

” Because of the cost of ABM solutions, it’s a question to be considered carefully. The benefits of ABM. Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment. Do we need an ABM tool? Sounds good?

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Enterprise Management Account Based Marketing Work Management Marketing Management 95

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. ABM for Sales, because it takes two wings to fly. ABM is an intentional change of direction from conventional B2B.

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Account Based Marketing ABM DemandBase Peer-to-peer 133

Strategic-IC

FEBRUARY 12, 2022

Those of us who have been around for a while have seen the rise of Google, paid, Lead Generation, Inbound Marketing, Demand Gen, Content Marketing, and ABM. They’ve been on a journey from Inbound Marketing to ABM over the course of the last few years. Rachael’s greatest learning from 5 years of ABM. ABM is no different.

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Account Based Marketing ABM Top of Funnel Peer-to-peer 62

SmartBug Media

FEBRUARY 25, 2021

One essential strategy to place at the forefront of the mix is account-based marketing (ABM). Not only this, but ABM is an essential part of realizing return on investment (ROI) on your marketing spend and truly forces your marketing team to think strategically. Planning Your ABM Strategy. Cross/up-sells.

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Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

SmartBug Media

JUNE 11, 2020

Account-based marketing (ABM) offers a way to address all of those objectives. ABM brings high ROI and helps close more deals through an account-specific and targeted approach by focusing on MQAs (marketing qualified accounts) instead of MQLs (marketing qualified leads). There are three different ABM approaches that can be implemented.

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Account Based Marketing ABM Webinar Metrics Lead Ranking 89

Televerde

AUGUST 23, 2021

Account-based Marketing (ABM) has been around since 2004 and after 17 years, it’s become an invaluable part of marketing strategy. Today, 67% of brands are currently executing ABM strategies , and this number is rising with increased competition and the need for personalization. Not following an ABM strategy is a missed opportunity.

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Account Based Marketing Sales Management ABM Top of Funnel 78

LeanData

FEBRUARY 10, 2022

Engagement with prospective customer accounts as markets of one is the essence of account-based marketing (ABM). The company’s industry-best lead-to-account matching solution is fundamental to ABM success, and LeanData Engagement Analytics is mission-critical for advancing deals to closed/won. Honing the ideal customer profile.

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Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Strategic-IC

NOVEMBER 7, 2022

In a recent episode of Let’s talk ABM , I sat down with Daniel Dong , Manager of Expansion Growth at Samsara , to hear his advice on moving from SMB to Enterprise. Daniel’s ABM thinking, broken down into 4 parts. Daniel’s ABM thinking, broken down into 4 parts. Samsara’s approach to problem-solving within ABM.

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SMB Account Based Marketing Enterprise Management ABM 62

Strategic-IC

DECEMBER 15, 2021

This is not surprising as B2B Marketers have embraced ABM in their droves to engage, win, and grow their most important accounts. Here, we have pulled together the top 10 most read ABM Insights from startegicabm.com this year. Sit back, grab a coffee, and check out these must-read ABM insights. The numbers are compelling.

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Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. What ABM tools do. It has been used by B2B marketers for well over a decade.

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Account Based Marketing Enterprise Management Paid Content Work Management 126

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

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Multi-Channel Account Based Marketing ABM Advertising Channels 52

Strategic-IC

AUGUST 3, 2020

ABM in the House: a series of conversations between Declan Mulkeen, CMO of Strategic IC and Alex Olley, Co-founder of Reachdesk , as they explore how to build an effective Account-based Marketing (ABM) programme. Here, Episode 8 looks at Measuring the ROI of ABM. ABM in the House - Measuring the ROI of ABM.

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Account Based Marketing ABM Ideal Customer Profiles ROI 118

Strategic-IC

APRIL 2, 2020

We look at the strategic defensive and offensive moves companies should take in the current environment - and why now is the time for ABM. The last few weeks have seen many of us in B2B sales and marketing questioning whether we should be selling and marketing right now. Why Now is the Time for ABM. Sell new services.

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Account Based Marketing ABM Digital Transformation Terms and Conditions 100

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

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Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

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Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Only B2B

JUNE 5, 2024

ABM: Spearfishing for a select few big fish, nurturing and feeding them. Account-Based Marketing (ABM) is a highly focused approach where marketing and sales teams collaborate to target high-value accounts rather than a broad market. Why should you care about ABM? How do you employ ABM effectively?

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Account Based Marketing Demand Generation Agencies Demand Generation Demand 71

Forrester B2B

NOVEMBER 28, 2023

While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. Expansion is gaining focus across the board at B2B organizations. This is for good reason.

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Account Based Marketing Cross-Selling ABM Demand 68

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity. This means ABM is no longer a competitive differentiator for customer engagement —it’s now essential for meeting customer expectations. So, what exactly is ABM?

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Account Based Marketing ABM Ideal Customer Profiles B2B 133

Engagio

MAY 22, 2019

Then it hit him – sell a larger bag at a discounted price. The add-on of fries has become the prime example when it comes to cross-sell strategies. Upsell and Cross-Sell in B2B Markets. Of course, that’s a highly simplified consumer example of upselling and cross-selling opportunities.

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Class Account Based Marketing ABM Cross-Selling 59

Hubspot

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. ABM has been top of mind for several years, but the many businesses (SMBs in particular) have yet to implement any formal ABM strategy. On the other hand, picking target accounts correctly is critical to the success of ABM campaigns. What’s not to like?

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Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 82

Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House - Focusing in on your Strategy and Goals. Episode 4 - Transcript. Dec, how are you?

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Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

Full Circle Insights

SEPTEMBER 28, 2022

This waterfall focuses on opportunities within a set of targeted accounts instead of individuals, correlating to B2B marketing’s shift to an ABM approach. . With Full Circle ABM , you can use these familiar ABM stages right inside Salesforce. With Full Circle ABM , you can use these familiar ABM stages right inside Salesforce.

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Engagio

APRIL 27, 2020

ABM has been widely adopted by B2B professionals because it’s been proven to have a higher ROI than any other marketing strategy. And many of the organizations who have added an ABM function in the last handful of years are focused on new business. In other words, ABM is extremely effective when selling to your current customer base.

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Ideal Customer Profiles Account Based Marketing Lead Ranking ABM 90

SmartBug Media

MAY 10, 2022

Seventy-five percent of those polled also noted that account-based marketing (ABM) had improved upsell and cross-sell opportunities via account-specific insights. Growing upsell and cross-sell opportunities. Four Go-To ABM Plays for Customer Retention and Growth. Addressing low customer engagement.

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Account Based Marketing ABM Lead Scoring Lead Ranking 52

Conversica

MAY 3, 2022

Yes, it is possible to take all the rich insights from your ABM platform and marry it with the capabilities of Conversational AI to deliver personalization at scale. That’s Conversational ABM. Why Conversational ABM Is Important Now. ABM is a powerful tool and strategy for Marketers and Salespeople. Our ABM Conversations.

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