ClickZ

NOVEMBER 19, 2020

Tap into your anonymous first-party web engagement data and third-party intent data from an ABM service like DemandBase to refine target customers. Use past data in combination with buyer intent data to level up your retention effort, focusing on existing customers to upsell and cross-sell new products to them?

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Martech Advisor

AUGUST 30, 2019

Bombora is an aggregator of B2B intent data, providing B2B marketing and sales teams insights about when their audiences have buyer intent. Bombora and LiveRamp leveraged account-based marketing strategies to develop tools that define and target SMBs with an intent to purchase products and services.

Bombora 47

Bombora Enterprise Management Work Management Marketing Management 47

DealSignal

AUGUST 28, 2019

Bad CRM data is a pervasive issue that has a negative ripple effect on B2B marketing and sales performance: from inaccurate ABM targeting, to bounced emails that can damage sender reputation, to outdated or irrelevant contacts that clog marketing automation systems at a great cost,” said DealSignal founder & CEO, Rob Weedn.

CRM 45

CRM Ideal Customer Profiles Account Based Marketing Salesforce.com 45

Terminus

JANUARY 31, 2023

They were also excited about its self-service, dynamic campaign capabilities that enabled real-time audience customization,” stated The Forrester New Wave : ABM Platforms, Q1 2022 report. To be recognized as a leader in this ABM evaluation by Forrester is tremendously validating,” said Tim Kopp, CEO of Terminus.

Account Based Marketing 20

Account Based Marketing Multi-Channel Forrester ABM 20

Hubspot

SEPTEMBER 4, 2019

Twitter -- microblogging and social networking. Many of those integrations were built by HubSpot to connect with apps that are already widely adopted, such as Gmail, Facebook, and Twitter. Through July 2019, these were the top 20 most popular integrations in the HubSpot ecosystem: Gmail -- email service.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Advertising Agencies 74

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

DealSignal

MAY 3, 2018

Where data-driven marketing is going: Data, systems, and processes all geared to serve and fulfill the buyer journey–with the ability to track all the data across that journey, including your engagement points, broader buyer intent by account and demand center, as well as broader social and firmographic insights.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Account-based marketing (ABM) platforms that include advertising solutions also share in this capability of uploading contact lists.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DealSignal

MARCH 29, 2018

Similarly, a winning ABM initiative also depends upon having your five “key players” each perform their role and interoperate nicely. Ladies and gentlemen, here’s the starting five for ABM: Systems , at Center, anchoring your offense. Complete, detailed info to help you plan, prioritize, and personalize your ABM engagement.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MARCH 7, 2023

Social media Your potential customers are highly likely to have a social media presence, with a variety of platforms at their disposal, such as LinkedIn, Twitter, or YouTube. To understand what’s available, look at intent data in two ways: first-party intent data and third-party intent data.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

NetLine

AUGUST 2, 2023

Strategy 2: Account-Based Marketing (ABM) ABM is a targeted approach to B2B lead generation that focuses on high-value accounts rather than individual contacts. Target accounts are chosen using data such as first-party intent and engagement signals, as well as sales team-selected data and firmographics.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DealSignal

MAY 16, 2018

The Five Key Building Blocks for a Solid ABM Foundation. Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey , 87% of marketers reported that ABM delivers higher returns than any other marketing approach. What about custom events? Direct mail?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

SalesIntel

AUGUST 16, 2021

SalesIntel lets you identify and reach millions of decision-makers by providing technographic, firmographic, and buying intent data. The filters help you to target companies according to the technologies they use, company size, location, their buying intent signals, and more. Social profiles like Twitter and Facebook.

Sales Management 52

Sales Management Top of Funnel Bombora InsideView 52

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Influencers are targeted most notably on Twitter.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Influencers are targeted most notably on Twitter.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84