PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

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Only B2B

MARCH 26, 2025

Buyer intent is the stage where a potential customer shifts from just researching to being ready to make a purchase. Understanding the right type of intent data is important for your marketing and sales success. In this blog, we will explore third-party intent data comprehensively. What is Buyer Intent Data?

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Intent Data Ideal Customer Profiles Intent Lead Ranking 62

Strategic-IC

JUNE 13, 2019

What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? That’s where buyer intent data comes in. Buyer Intent Data - A Brief Outline. Intent data simply highlights when a web user is actively looking for, or intending to purchase a particular solution.

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Buyer Intent Intent Data Account Based Marketing ABM 80

Single Grain

APRIL 29, 2025

B2B marketers who use ABM are achieving 81% higher ROI compared to those who don’t, according to Demandbase. But at the same time, 80% of ABM campaigns fail. Effective ABM content frameworks that structure personalized engagement throughout the buyer journey. What Are ABM Content Frameworks and Why Do They Matter?

Account Based Marketing 52

Account Based Marketing Top of Funnel ABM Sales Management 52

DiscoverOrg

JANUARY 23, 2019

In most cases, we address this by showing our customers how to really leverage Intent Data. Use Intent Data to prioritize accounts. Intent Data is valuable because it lets us know which prospects are actually in market for your solutions. Buyer intent as a sales engagement trigger. We use it every single day.

Account Based Marketing 120

Account Based Marketing Intent ABM Ideal Customer Profiles 120

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Given that, if your competitor doesn’t already use the Intent Data, they might soon start using it.

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Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below… ZoomInfo MarketingOS Finally, ABM with data you can trust. Want details?

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Zoominfo Intent Data Buyer Intent Intent 100

Orange Owl Blog

APRIL 10, 2025

Account-Based Marketing Top B2B ABM Agencies in India in 2025 Vivek Goel April 11, 2025 Share : Table of Contents Introduction In the dynamic landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as one of the most effective strategies for driving high-quality leads and maximizing ROI.

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Demand Generation Agencies Account Based Marketing Paid Search Agency Advertising Agencies 52

Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. But what exactly is Intent Data? Intent data is specifically an individual’s web content consumption. Types of Intent Data. First-Party Intent Data is the data you collect about your own users. This provides insights into their interests.

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Intent Data Intent Top of Funnel Marketing Automation Services 129

Zoominfo

AUGUST 30, 2023

Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Here’s how to make the most of the intent data advantage — and how to distinguish the best B2B intent data provider for your business.

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Intent Data Intent Intent Signal Lead Ranking 147

Heinz Marketing

SEPTEMBER 30, 2021

And if you’re trying out account-based marketing, you need an ABM tool …. In that same vein, unlike marketing attribution, when it comes to ABM, there’s at least some chance at success even without a specific tool for it. While an ABM tool is recommended, the following requirements should be sufficient.

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Account Based Marketing ABM Marketing Attribution Marketing Automation Services 124

Heinz Marketing

SEPTEMBER 24, 2024

AI Solution : Tools like 6sense and ZoomInfo automate the discovery of potential leads by analyzing digital behavior, intent signals, and web activity across various platforms. AI Solution : Tools like HubSpot and Marketo Engage use predictive analytics to score leads based on engagement behavior, demographic data, and other intent signals.

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Marketing AI Work Management Tools Marketing Management 105

sagefrog

OCTOBER 1, 2024

Companies can use AI to analyze customer behavior and identify buyer intent to create more personalized marketing and sales campaigns that resonate with their audience. We can use AI to enrich data and identify buyer intent to help our clients create more targeted and effective marketing strategies that drive better results.

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Marketing AI Ideal Customer Profiles Hubspot Lead Scoring 64

Adobe Experience Cloud Blog

OCTOBER 22, 2018

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. So, what are companies that succeed at ABM doing that sets them apart? In this blog, we’ll look at each of these strategies for ABM in greater detail.

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Account Based Marketing ABM Research Sales Qualified Leads 134

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). MarTech Tools That Drive Intent Data. Intent data. Mike Fleck, VP of Marketing at Cyren. LinkedIn.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

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Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

APRIL 17, 2025

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations. Seamless.AI

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Marketing Automation Services B2B Sales Enterprise Management Work Management 130

NetLine

AUGUST 13, 2024

Personalized content and account-based marketing (ABM) are revolutionizing how B2B marketers engage with their target audiences. Beyond your organization’s own zero and first-party consumer data, buyer intent data represents some of the most actionable information available to organizations. Pretty standard stuff.

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Account Based Marketing Personalization Intent Data ABM 52

Only B2B

MARCH 19, 2025

In B2B tech, where ABM subscription pricing models are on the rise, mass marketing no longer works. To approach and persuade them, you need personalized messaging and thats where ABM comes in. Creating precise, targeted ads for each persona would be monumental in ABM. And in ABM, there is no room for errors.

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Account Based Marketing Campaigns Work Management Marketing Management 62

Heinz Marketing

APRIL 3, 2025

And soon, the buyers experience becomes inconsistent and confusing. Sales is running ABM plays but isn’t looped in on top-funnel campaign messaging. product launch, ABM, market expansion) are planned and executed collaboratively across functions. Coordinated Plays: GTM motions (e.g.,

Marketing Analytics Tools 82

Marketing Analytics Tools Lead Ranking Marketing & Strategy Marketing Qualified Leads 82

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Why Use Intent Data for Lead Generation.

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Circle Studio

NOVEMBER 24, 2020

There is also a growing emphasis on semantic search , search intent and voice search as well, as search engines and user behaviors continue to evolve. Buyer Intent Data. Dominance of Account-Based Marketing (ABM). However in 2020, a small percentage of firms are doing ABM at the highest level. Customer retention.

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Paid Content Planning Marketing AI Trends 193

ClickZ

SEPTEMBER 9, 2021

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? The current state of domain-level intent analysis and lead qualification. But we’ll come back to that in a bit.

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Buyer's Journey Domain Intent Analysis 123

Binary Demand

JUNE 21, 2023

In today’s data-driven business landscape, understanding customer intent is paramount. This is where B2B intent data comes into play, providing valuable insights into potential customers’ buying behavior and preferences. In this article What is B2B Intent Data? How is B2B Intent Data Collected?

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Intent Data Ideal Customer Profiles Intent B2B 98

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? What is Intent Data in a Nutshell? Know Your Potential Customer’s Intent.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data. Image: N.Rich.

Top of Funnel 122

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 122

SalesIntel

AUGUST 2, 2021

Even when you are executing an ABM strategy, identifying potential customers to target becomes a major challenge. This is where intent data comes in — to help locate prospects who are already on the path to buying. Intent Data in a Nutshell. Adding the Intent Data to Buyers Journey. Awareness Terms.

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Purchase Intent Intent Data Intent Purchase 98

Exo B2B

MARCH 4, 2025

Today, companies that make intelligent use of intent data can transform these signals into concrete opportunities and optimise their customer acquisition. Why should B2B buyers be interested in intent data? According to a study by Forrester, 68% of B2B buyers carry out online research before even contacting a supplier.

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Intent Data Lead Ranking Intent Purchase 52

Inbox Insight

DECEMBER 16, 2020

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. Here are the 5 types of intent data that you need to be focusing on if you want your campaigns to bring back greater results. Search intent. Browsing intent. Action intent.

Intent Data 98

Intent Data Demand Generation Agencies Demand Generation Intent 98

sagefrog

FEBRUARY 10, 2025

These technologies transform raw information into actionable insights, uncovering patterns that predict buyer intent and guiding real-time decision-making. A unified data foundation enables marketers to understand behaviors, preferences, and purchasing intent, creating opportunities for personalized engagement.

Marketing AI 71

Marketing AI B2B Marketing Lead Ranking Lead Scoring 71

Martech

MAY 10, 2022

Reviews as a gateway to buyer intent. But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”. It’s almost an arms race to get to the buyer before the other vendors,” he said. “We

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Buying Cycle Intent Ideal Customer Profiles Planning 98

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. ABM has a lot of moving parts that need to move as a synchronized whole to bring success to your organization. What is Account Mapping?

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

DiscoverOrg

APRIL 25, 2017

How have existing clients historically used your sales intelligence to predict buyer intentions? Fact: Sophisticated business intelligence is ABM gold. These problems are mitigated with a new suite of more sophisticated data intelligence offerings in account-based marketing (ABM) campaigns. Do you have any case studies?

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Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data. Intent data is the key to successful ABM.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Full Circle Insights

SEPTEMBER 12, 2022

A Practitioner's Guide to ABM . Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Download eBook. That’s because it works.

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. This allows the effective delivery of personalization at scale.

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Account Based Marketing Demand Generation Paid Content ABM 97