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Martech 2030: Introduction to the Decade of the Augmented Marketer

chiefmartech

In Microsoft’s Q3 2020 earnings call , CEO Satya Nadella said, “We have seen two years’ worth of digital transformation in two months.” The global pandemic shut down critical elements of marketing and sales, such as retail channels and in-person events, in a matter of days. Yet it is also exhilarating.

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Martech 2030 Trend #4: From Big Data to Big Ops

chiefmartech

But it’s by integrating that data into the design and delivery of remarkable customer experiences that marketers create orders of magnitude greater value for their organizations. From now through to 2025, the number of market providers and data products within data marketplaces and exchanges are expected to grow by 25% a year.

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AI in martech – Five problems it solves for marketers

ClickZ

What’s important is to introduce AI to our marketing stack as the solution to several of our current problems. We are experiencing a fast era of digital transformation and Artificial Intelligence (AI) is at the forefront. It’s not enough to predict that AI will be soon part of your marketing strategy.

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Role of artificial intelligence in marketing

Sprout Social

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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65+ Statistics About Artificial Intelligence

Zoominfo

47% of digitally mature organizations say they have a defined AI strategy ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).

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Composable commerce: How it works, benefits, and real-life case study

Sana Commerce

By leveraging cloud-native infrastructure, businesses can leverage the scalability and flexibility of cloud services, ensuring the application can handle varying workloads and adapt to market demands. PALFINGER’s Vision & Strategy 2030 is based on two strategic pillars, “Go for Solutions” and “Go Digital.”

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Embrace Your Human Skills | The Future of Work Is Automated & Human

Adobe Experience Cloud Blog

This has many workers worried and wondering how to robot-proof their jobs, and with good reason as McKinsey reports that up to 800 million workers are expected to be displaced by automation come 2030. But for now, humans have that market cornered; it’s just that there’s always room for improvement.