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How CMOs should respond to ChatGPT’s marketing impact

Martech

Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs. From an agency perspective, ensure internal and external talent are up-to-speed on public AI usage policies and seek out creative developers familiar with ChatGPT API.

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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

One study projected that this fledgling industry will grow at a CAGR of 37.3% between 2022 and 2027. Image via Technavio You can contract virtual assistants through freelance platforms or virtual assistant agencies like Wishup, Amazon, Freelancer, and Head Field.

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Exploring VAST Tags: How to Implement and Optimize

Smartyads

According to a study, ad spending in video advertising will hit $176.6 billion by 2027. Video advertising has become crucial for every company seeking to expand. billion in 2023 before climbing to $229.8 Many businesses use programmatic video advertising to drive their income. You should know about.

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Should an Agency be Transparent with Their Use of Freelancers?

nDash

Whether it is an employer looking to get rid of the middle-man, or an employee looking to do the same, there is always a risk of loss to the agency that brought them together. For many traditional agencies, they will have a point of contact that will need to relay the conversation between the company and the freelancer.

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Innovations in Search and Social [September 2023]

QuanticMind

[:06] As TikTok Shop was introduced to users across the US this month, the platform has taken steps to educate marketers, brand representatives, and agencies on their ability to drive sales directly through the app.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce Marketing Cloud

In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. In fact, one study found that shoppers who interact with UGC experience a 102.4% Secondhand purchases that were once viewed as stigma are now seen as status.

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Navigation Design with the User in Mind: 4 Best Practices

Bluetext

With countless options for building or overhauling a website, picking the right content management system or DC digital web design agency can seem overwhelming. As an experienced DC digital web design agency, we’ve been able to test why and how logical website navigation is critical. Keep Things Orderly. Remain Consistent.

Design 26