Salesforce Marketing Cloud

JANUARY 8, 2024

Shoppers get fresh experiences more frequently across all devices and touchpoints. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. In fact, one study found that shoppers who interact with UGC experience a 102.4%

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. billion in 2020 to $14.9 over that period.

Marketing Automation Services 137

Marketing Automation Services Enterprise Management Work Management Marketing Management 137

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59