Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 125

Marketing AI Enterprise Management Paid Search Agency Work Management 125

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. between 2022 and 2027.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

nDash

JUNE 5, 2019

Whether it is an employer looking to get rid of the middle-man, or an employee looking to do the same, there is always a risk of loss to the agency that brought them together. For many traditional agencies, they will have a point of contact that will need to relay the conversation between the company and the freelancer.

Transparency 61

Transparency Paid Search Agency Advertising Agencies Ad Agencies 61

QuanticMind

SEPTEMBER 29, 2023

Meta Releases New Ad Tools for the Holidays [:02] Speaking of holiday shopping , Meta is adding new ad optimization tools to its Business Manager suite, aimed at giving better control to advertisers looking to maximize performance in Q4. eMarketer has projected that influencer marketing will grow 3.5

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Smartyads

JUNE 22, 2023

Video advertising has become crucial for every company seeking to expand. According to a study, ad spending in video advertising will hit $176.6 billion by 2027. Many businesses use programmatic video advertising to drive their income. billion in 2023 before climbing to $229.8 You should know about.

Tagging 52

Tagging Optimization Advertising Agencies Advertisements 52

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Harmonized data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. increase in conversions.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76