2027 Ad Agencies Copyright Studies 
Martech
MARCH 14, 2023
Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs. Misinformation, bias, copyright and transparency are all serious considerations in the ethical use of ChatGPT in marketing.
nDash
JUNE 5, 2019
Whether it is an employer looking to get rid of the middle-man, or an employee looking to do the same, there is always a risk of loss to the agency that brought them together. For many traditional agencies, they will have a point of contact that will need to relay the conversation between the company and the freelancer.
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