Learn from the Pros

NOVEMBER 11, 2024

Source: Gartner To win, we need to become the go-to resource for our buyers—not just push them through a funnel. To win in 2025, you’ll need to understand these nuances and how each part of your revenue team will engage the buying committee. Marketing builds awareness through targeted ads, social media, and influencer partnerships.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Multi-Touch Attribution Multi-Channel 52

Metadata

JANUARY 28, 2025

To optimize your Facebook spend , consider allocating 1525% of your Facebook ad budget to retargeting efforts, focusing on prospects who’ve already shown interest through website visits, content downloads, or previous interactions with your brand. Marketing automation platforms like Metadata.io

Multi-Touch Attribution 52

Multi-Touch Attribution Facebook Allocation Campaigns 52

Orange Owl Blog

JANUARY 22, 2025

B2B Marketing Top 10 B2B Marketing Strategies Every Business Should Implement in 2025 Vivek Goel January 22, 2025 Share : Table of Contents In the competitive world of B2B commerce, effective marketing strategies are not just a luxurythey are essential for survival and growth. Top 1O Proven B2B Marketing Strategies 1.

Paid Content 52

Paid Content Enterprise Management Webinar Metrics Work Management 52

Metadata

JANUARY 28, 2025

Understand Instagram Ad Formats and Capabilities Instagram offers four ad formats that help B2B marketers achieve different objectives. Feed Ads Feed ads appear seamlessly in Instagram feeds. These ads support both image and video content, with videos running up to 60 seconds.

Advertising Agencies 52

Advertising Agencies Allocation Practices Advertisements 52

Hinge Marketing

APRIL 17, 2019

In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. What’s the use-case for marketing automation? 6 Marketing Automation Use-Cases. Global marketing automation software market, by enterprise size, 2014 – 2025 (USD Million). Content marketing.

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Marketing Automation Work Management 115

SalesIntel

JANUARY 16, 2025

It is a fundamental step in the sales process that allows businesses to identify high-value prospects, establish relationships, and guide them through the sales funnel. This includes studying company updates, recent news, social media activity, and engagement history. Data enrichment is also critical for streamlining your sales funnel.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Top of Funnel Ideal Customer Profiles 52

Martech

SEPTEMBER 28, 2021

I thought it was significant news, especially as it implicitly reduces the role of CRM to a system of record for the last stages of the purchase cycle. Google Ads announces machine learning-based attribution models in new privacy landscape. “In What is the significance of this move from the perspective of marketing teams?

Lead Ranking 87

Lead Ranking Work Management Paid Search Agency Ad Exchange 87

Orange Owl Blog

DECEMBER 24, 2024

As 2025 approaches, B2B businesses must strategically prepare to navigate evolving trends, technological advancements, and shifts in client expectations. This blog provides a detailed, step-by-step guide to creating a highly effective B2B marketing plan for 2025, along with the significant benefits it brings to your organization.

Planning 52

Planning Marketing Budget Creation Paid Content Marketing Plans 52

Orange Owl Blog

FEBRUARY 17, 2025

B2B Marketing Lead Magnets in B2B Marketing: How to Attract and Convert High-Quality Leads Vivek Goel February 17, 2025 Share : Table of Contents Introduction In the world of B2B marketing, capturing high-quality leads is crucial for sustained business growth and revenue generation.

High Quality Lead 52

High Quality Lead Sales Qualified Leads Lead Scoring Lead Ranking 52

NetLine

MARCH 2, 2023

Furthermore, for those accounts and buyers who aren’t yet close to making a purchase decision—or might not have even started a buying cycle—marketers can ensure they see informational and top-of-funnel content, rather than sending them to sales when it is far too early. This leads to a better overall buying experience.

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Orange Owl Blog

FEBRUARY 13, 2025

B2B Marketing The Ultimate Guide to Leveraging User-Generated Content for B2B Marketing Success Orange Owl February 13, 2025 Share : Table of Contents Introduction In the dynamic realm of B2B marketing , decision-making is far more intricate than in B2C. Case studies created in collaboration with satisfied customers.

User-Generated Content 52

User-Generated Content Work Management Paid Content Marketing Management 52

Lead Forensics

SEPTEMBER 2, 2024

The goal is to make it easy for visitors to find what they need, whether that’s information about your services, case studies, or ways to get in touch. This means incorporating white papers, case studies, and expert blogs that showcase your industry knowledge and position your company as a leader in your field.

Paid Content 52

Paid Content Marketing Websites B2B Lead Ranking 52

Hinge Marketing

APRIL 23, 2018

Download The 2018 High Growth Study Executive Summary. Database of leads, prospects, and clients (CRM). Our most recent High Growth Study shows that 84% of professional services firms see marketing automation as a part of their strategy. In this post, we’ll try to clear away some of the confusion and lay down a path to success.

Marketing Automation Services 78

Marketing Automation Services Enterprise Management Work Management Marketing Management 78

Orange Owl Blog

JANUARY 1, 2025

SaaS Marketing Top Reasons Why You Need a B2B SaaS Marketing Agency Vivek Goel January 1, 2025 Share : Table of Contents Introduction In todays hyper-competitive and rapidly evolving business environment, the B2B SaaS (Software as a Service) industry stands at the forefront of innovation. Why You Need a B2B SaaS Marketing Agency ?

Demand Generation Agencies 52

Demand Generation Agencies Advertising Agencies Paid Search Agency Paid Social Agency 52

Orange Owl Blog

NOVEMBER 21, 2024

A study reveals that nearly 80% of B2B buyers use mobiles throughout the buying journey. For example, a potential client may discover a whitepaper via a mobile ad and later discuss it during a sales meeting. Use Cases: Send appointment reminders, delivery notifications, or product updates. Strategies for B2B Mobile Marketing 1.

Mobile Marketing 52

Mobile Marketing Enterprise Management B2B Marketing Marketing AI 52

MKT1

FEBRUARY 5, 2025

We’ll “phone a friend” when needed (is it lame to make a “Who Wants to be a Millionaire” reference in 2025?). Attio : The next generation CRM with built-in AI agents and powerful workflows. Set goals proactively to minimize ad hoc requests “I think the best defense against requests is your goals.

Sales Management 52

Sales Management Planning Top of Funnel Work Management 52

MKT1

JANUARY 16, 2025

And if you’re a paid subscriber (what better way to start spending that 2025 L&D budget?!), Attio is the next-generation CRM. These milestones should be added to a project management tool (or a spreadsheet at the very least). If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co.

Work Management 59

Work Management Top of Funnel Paid Search Agency Planning 59

Salesforce Marketing Cloud

FEBRUARY 17, 2025

Credibility can come from data points, case studies, or customer wins, while simplicity ensures your message is clear and easy to understand. By leveraging the funnel, businesses can identify weak points and optimize each stage to move leads smoothly toward a sale. A 2024 Pew Research Cente r study found that 58% of U.S.

Sales Management 52

Sales Management Marketing Budget Top of Funnel Effectiveness 52

Lead Forensics

AUGUST 28, 2024

The goal is to make it easy for visitors to find what they need, whether that’s information about your services, case studies, or ways to get in touch. This means incorporating white papers, case studies, and expert blogs that showcase your industry knowledge and position your company as a leader in your field.

Paid Content 52

Paid Content Marketing Websites B2B Lead Ranking 52

Inbox Insight

NOVEMBER 29, 2024

And now I’m super excited to announce that we are headed back to Scottsdale for the 2025 B2B Marketing Exchange West event. But what we really wanted to do today is give you a framework for planning your demand generation for 2025 and a few tips along the way. So, an enterprise demand generation planning masterclass.

Demand Generation 52

Demand Generation Demand Generation Agencies Enterprise Management Ideal Customer Profiles 52