Visitor Queue

MARCH 15, 2024

Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2024. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45.

Email Marketing 84

Email Marketing B2B Marketing B2B Marketing Qualified Leads 84

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. This means that from the start of 2024, you can expect to see an increased portion of Chrome users having their third-party cookies disabled. Customers are already shifting to mobile-first and cookieless in 2024.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

BDB

APRIL 24, 2024

For companies and marketers, improving the quality and quantity of their first-party data will be paramount in 2024. All companies should have a CRM or client database, but for effective direct marketing, that database needs to be up to date and full of useful data.

Top of Funnel 26

Top of Funnel Digital Marketing Funnels Privacy Ideal Customer Profiles 26

Valasys

APRIL 30, 2019

The data can still be in the records of marketing companies. Right to stop the processing of personal data: The individuals have complete authority to stop the processing of their personal data for direct marketing purposes. Evidently, email marketing has been the most reliable source of marketing for B2B companies.

B2B 53

B2B Opt-out B2B Marketing Opt-in 53

The Forward Observer

NOVEMBER 27, 2023

2024 Day-to-Day Calendar: A Year Of Doing Work That Matters by Seth Godin About the Calendar Start your day with a motivating message from entrepreneur, bestselling author, and popular speaker Seth Godin. More than 60,000 people have taken his online courses, including The Marketing Seminar, and courses found on LinkedIn Learning and Udemy.

Click Rate 130

Click Rate Amazon Marketing & Strategy Paid Search Agency 130