The Rise of Streaming and Audio Advertising Post Cookies
Choozle
MARCH 20, 2024
This growth is driven by factors such as increasing internet penetration, evolving consumer preferences, and the rise of 5G services, which offer faster downloads and smoother playback. Fast forward to 2023, and that number has surged to approximately 1.8 In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers.
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