sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Marketing Insider Group

NOVEMBER 21, 2022

Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future. Some examples of venues that are becoming more popular for hosting events include warehouses, barns, gardens, museums, art galleries, and co-working spaces. 9 Biggest Event Trends Happening Now.

Trends 277

Trends Marketing AI Co-Registration Conference 277

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Execution and Collaboration HubSpot executed its influencer marketing for the online + offline INBOUND 2023 conference by collaborating with prominent marketing and sales influencers.

Case Study 88

Case Study Case Studies Work Management Studies 88

SmartBrief - Marketing

SEPTEMBER 28, 2023

This shift involves the “Return to Taobao, the Users and the Internet” guided by the insights of Jack Ma, co-founder of the Alibaba Group. During the leadership of Daniel Zhang, Alibaba’s ex-CEO from 2015 to 2023, the ecommerce giant shifted towards supporting corporate and brands merchants and experienced a loss of SMBs.

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Join us as we delve into the mind of the “godfather of content marketing” himself.

B2B Marketing 97

B2B Marketing B2B Paid Search Agency Co-Registration 97

Pam Didner

JANUARY 1, 2021

Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events. Competition among professionals speakers in 2022/2023 will reach an all-time high. Plan ahead for 2022 & 2023. 7 Event Industry Predictions in 2021.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Sword and the Script | B2B

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ It’s funny to me that computers actually caused many messages to be the same – provided you gave AI all the exact same prompts.” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Optinmonster

FEBRUARY 15, 2024

Social Proof Improves Shopper Confidence In Bazaarvoice’s 2023 report on Shopper Experience , they take a close look at the impact of user-generated content (UGC), such as reviews, ratings, photos, Q&As, and social media posts. You can show purchases, registrations, signups, or anything you want.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

MKT1

DECEMBER 12, 2023

Offer: Mention MKT1 for 15% off, for MKT1 subscribers who close by the end of Dec 2023. co MKT1 Guide & Community Waitlist: We’ve been working on a (paid) Guide to B2B startup marketing with over 200 resources & articles. So, if you don’t have a book a meeting step in your conversion flow, try RevenueHero.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Optinmonster

APRIL 4, 2024

As a result, the company got 30,000 new member registrations every month. Co-browsing lets users show (rather than describe) their problem. Consider the following eCommerce statistics : 79% of buyers used their mobile devices to purchase in 2023. Here’s a look at the popup campaign they created with OptinMonster.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

NetLine

AUGUST 2, 2023

Moreover, NetLine’s 2023 State of B2B Content Consumption and Demand Report reveals that content marketing remains a top priority for B2B marketers. Promoting your webinars or virtual events is also crucial to increase registrations and attendees. Image Caption: Great content remains key to effective B2B lead generation.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Top Rank Marketing

SEPTEMBER 18, 2023

Today we’re touching on a topic that’s been on every marketer’s mind for most of 2023: the role of generative AI in B2B marketing. The 2023 B2B Forum will take place in Boston October 4-6, and also has online participation options. Visit mpb2b.marketingprofs.com to learn more!

B2B Marketing 141

B2B Marketing Marketing AI Work Management B2B 141

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Martech

MARCH 19, 2024

” Only 22% of shoppers indicate they are satisfied with the level of personalization they currently receive, per Twilio Segment’s 2023 State of Personalization report (registration required). co-pilots) — emerged. How many emails are we still getting that reference your name as “hello there” or “everyone?”

Advertising Agencies 119

Advertising Agencies Paid Search Agency Work Management Co-Registration 119

Convert

MARCH 14, 2022

Users abandon carts for several reasons—hidden costs, account registration, complicated checkout, or technical errors. By the end of 2023, Google is going to phase out third-party cookies. BestSelf Co., According to Baymard Institute, the global average cart abandonment rate is 69.8% based on 46 different studies.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Users abandon carts for several reasons—hidden costs, account registration, complicated checkout, or technical errors. By the end of 2023, Google is going to phase out third-party cookies. BestSelf Co., According to Baymard Institute, the global average cart abandonment rate is 69.8% based on 46 different studies.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

OCTOBER 25, 2022

Justin Soleimani, Co-Founder at Tumble. Sylvia Kang, Co-Founder and CEO of Mira. Shopify is saying that by 2023, 75% of businesses that sell direct to consumers (DTC) are expected to offer subscriptions. Offer guest-only checkout Provide a guest checkout OR require an account Make account registration mandatory.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59