SmartBrief - Marketing

OCTOBER 16, 2023

In this article, we will delve into Singles’ Day 2023 for cautiously optimistic Chinese consumers. Image: Azoya USA) The Qixi Festival (Chinese Valentine’s Day) in 2023 witnessed impressive ecommerce sales. billion in the first half of 2023, while Douyin surged by 60.4% This trend makes Singles’ Day (Nov.

Co-Registration 52

Co-Registration eCommerce Allocation Word of Mouth 52

SmartBrief - Marketing

OCTOBER 16, 2023

In this article, we will delve into Singles’ Day 2023 for cautiously optimistic Chinese consumers. Image: Azoya USA) The Qixi Festival (Chinese Valentine’s Day) in 2023 witnessed impressive ecommerce sales. billion in the first half of 2023, while Douyin surged by 60.4% This trend makes Singles’ Day (Nov.

Co-Registration 52

Co-Registration eCommerce Allocation Word of Mouth 52

sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Execution and Collaboration HubSpot executed its influencer marketing for the online + offline INBOUND 2023 conference by collaborating with prominent marketing and sales influencers.

Case Study 86

Case Study Case Studies Work Management Studies 86

SmartBrief - Marketing

SEPTEMBER 28, 2023

This shift involves the “Return to Taobao, the Users and the Internet” guided by the insights of Jack Ma, co-founder of the Alibaba Group. Return to Taobao” reinstated the focus on consumer affordability, enabling numerous small and medium-sized businesses (SMBs) to offer competitive products and services. billion Yuan ($33.43

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

MKT1

DECEMBER 12, 2023

Offer: Mention MKT1 for 15% off, for MKT1 subscribers who close by the end of Dec 2023. Tier 2 campaigns: These are medium-sized campaigns. co MKT1 Guide & Community Waitlist: We’ve been working on a (paid) Guide to B2B startup marketing with over 200 resources & articles. Here’s my take.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91