Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Madison Logic

OCTOBER 11, 2022

You can when you use buyer intent data. . Intent Data Explained . Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. Why Not Both?

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Directive Agency

DECEMBER 13, 2019

Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research. The post The Reality of the Search Engine in 2020 – The Impact on Your Website’s Ability to Rank appeared first on Directive.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

6sense

JULY 22, 2020

Recognition from industry analysts, combined with the results our customers are generating, shows that our industry-leading intent, account identification, predictive, and display capabilities set 6sense apart from the competition.”.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

ClickZ

JANUARY 15, 2021

Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Jivox has been recognized by Forrester as a leader in creative advertising technologies. In summary.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Data can take many different forms, but the one that’s getting the most buzz these days is zero-party data. And because of its pure, unfiltered origins, this form of data can be highly valuable to marketers. .”

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. According to the Gartner Marketing Data and Analytics Survey 2020 , 54% of senior level marketers believe marketing analytics hasn’t had the influence expected.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109