Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More

Aberdeen HCM Essentials

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools.

Triblio’s 2020 Year in Review

Triblio

Despite a rocky start, and some speed bumps along the way, 2020 has refreshed our perspective as we move ahead to 2021. As we move closer to a new year, we thought it was only natural to take a walk down memory lane and highlight some of the exciting achievements of 2020.

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Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker 

TrueInfluence

Intent monitoring is moving from the cutting edge of B2B marketing technology to an essential component of Account-based Marketing (ABM) and other advanced revenue strategies. But the fundamentals remain the same, as when True Influence helped define the intent marketing category a decade ago.

New Webinar with Forrester: “Content Can’t be King without ABM Personalization”

Triblio

Triblio is excited to be partnering with Forrester for the webinar, “ Content Can’t be King without ABM Personalization ” on Thursday, April 23rd at 2:00 pm ET. The post New Webinar with Forrester: “Content Can’t be King without ABM Personalization” appeared first on Triblio.

Best of 2020 H1

Triblio

I think we can all agree that the first half of 2020 was unlike any other. We had a jam-packed schedule, from live recordings of “Ask an ABM Expert” with the DGR team to a Lunch & Learn session about leveraging intent data. The post Best of 2020 H1 appeared first on Triblio.

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Intent data brings sales and marketing alignment to account-based marketing

TrueInfluence

Forrester Research found that organizations with aligned sales and marketing teams see annual revenue growth on average of 32%. ABM targeting with intent data: align around the right players. Ways to use intent data for ABM: more informed sales teams.

What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Marketo

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Adopt in 2020: Integrating Behavioral Segmentation. Adopt in 2020: Focusing on Natural Keyword Density and Intent for SEO.

Understanding the Evolution of Martech in 2020

Martech Advisor

We see a glimpse into how businesses can prepare for this changing landscape in Fjord’s Trends 2020 report. With the start of the new decade, marketers and technologists alike have both an opportunity and a challenge to help brands optimize their data in a new era of customer service.

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker 

TrueInfluence

Purchase intent monitoring is moving from the cutting edge of B2B marketing technology to an essential component of Account-based Marketing (ABM) and other advanced revenue strategies. How to choose an intent provider. How to increase the impact of intent data.

10 Ways to Crush the Competition Using Intent Signals

TrueInfluence

Intent represents one of the most significant paradigms shifts from the past few decades. Intent signals let us know when it is appropriate to send valuable mid-funnel content to prospects in a given target organization and differentiate ourselves from the competition. Marketers gain a competitive advantage when empowered by intent signals and find it easy to position themselves positively long before competitors are aware or involved. Just Say No To Intent-less Joe’s.

How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

We can then further layer in interesting data points such as intent , technologies installed, or other attributes to further prioritize where we focus. What kind of grocery shopper are you?

36 Account-Based Marketing Stats to Know in 2020

Hubspot

To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 36 stats you should know in 2020. 36 Account-Based Marketing Stats to Know in 2020. Forrester ). Forrester ). Forrester ). Forrester ).

The Future Is Now: SEO 2020

Conductor

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. Intent/Answers.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Customer Experience Management is all set to become smarter in the year 2020. In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations.

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Top Challenges for eCommerce Advertising Platforms in 2020

QuanticMind

Here are the biggest challenges eCommerce advertising platforms face in 2020, and how they can address them. Advertising platforms today offer a huge opportunity to automatically target and convert leads once they show purchase intent.

Intent Data: The Key to Marketing and Sales Alignment

TrueInfluence

How can intent data make a difference? Forrester Research found that organizations with aligned sales and marketing teams saw annual revenue growth on average of 32%. The disruption we’ve seen in 2020 will no doubt repeat itself in 2021.

The Total Economic Impact™ of Terminus from Forrester Consulting

Terminus

While no one can predict how the rest of 2020 will go, we believe a solid ABM strategy using a battle-tested framework is the best way to navigate the uncharted territory ahead. If “spray and pray” wasn’t outdated before – it’s certainly feeling archaic in the new 2020.

Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

Source: LinkedIn , 2020). Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Source: Forrester , 2021).

Benzinga: Jay Leno Joins True Influence and AI Industry Leaders from Google, Microsoft, Forrester, SAP, Live Earth, and the IEEE at Virtual Summit

TrueInfluence

March 23, 2021 /PRNewswire/ — True Influence ® , the technology leader of intent-based sales and marketing solutions, today announced the second in a series of quarterly summits, the 2021 True Influence Summit – Accelerating Revenue Through Artificial Intelligence.

Currently, Yahoo!: Jay Leno Joins True Influence and AI Industry Leaders from Google, Microsoft, Forrester, SAP, Live Earth, and the IEEE at Virtual Summit

TrueInfluence

March 23, 2021 /PRNewswire/ — True Influence ® , the technology leader of intent-based sales and marketing solutions, today announced the second in a series of quarterly summits, the 2021 True Influence Summit – Accelerating Revenue Through Artificial Intelligence.

International Business Times: Jay Leno Joins True Influence and AI Industry Leaders from Google, Microsoft, Forrester, SAP, Live Earth, and the IEEE at Virtual Summit

TrueInfluence

March 23, 2021 /PRNewswire/ — True Influence ®, the technology leader of intent-based sales and marketing solutions, today announced the second in a series of quarterly summits, the 2021 True Influence Summit – Accelerating Revenue Through Artificial Intelligence. PRINCETON, N.J.,

Street Insider: Jay Leno Joins True Influence and AI Industry Leaders from Google, Microsoft, Forrester, SAP, Live Earth, and the IEEE at Virtual Summit

TrueInfluence

March 23, 2021 /PRNewswire/ — True Influence ®, the technology leader of intent-based sales and marketing solutions, today announced the second in a series of quarterly summits, the 2021 True Influence Summit – Accelerating Revenue Through Artificial Intelligence.

TMCnet: Jay Leno Joins True Influence and AI Industry Leaders from Google, Microsoft, Forrester, SAP, Live Earth, and the IEEE at Virtual Summit

TrueInfluence

March 23, 2021 /PRNewswire/ — True Influence ® , the technology leader of intent-based sales and marketing solutions, today announced the second in a series of quarterly summits, the 2021 True Influence Summit – Accelerating Revenue Through Artificial Intelligence. PRINCETON, N.J.,

Jay Leno Joins True Influence® and AI Industry Leaders from Google, Microsoft, Forrester, SAP, Live Earth, and the IEEE at Virtual Summit

TrueInfluence

PRINCETON, NJ, March 23, 2021 – True Influence ® , the technology leader of intent-based sales and marketing solutions, today announced the second in a series of quarterly summits, the 2021 True Influence Summit – Accelerating Revenue Through Artificial Intelligence.

The Future of Tech Intelligence

HG Data

Benjamin S: It seems like this gets into the Forrester and Gartner type analyst business, where their jobs are to evaluate what is happening in a given industry, and also make some predictions about which trajectory companies are on.

“Ask an ABM Expert” Season 1 Highlights

Triblio

Special Guest: Forrester’s Bob Peterson. In episode 4 of “Ask an ABM Expert,” we are joined by Bob Peterson, VP, Principal Analyst, Account-Based Marketing Strategies at Forrester, formerly SiriusDecisions. What’s intent data, and how do you combine it with ABM?

Upcoming Webinar: Level Up Your ABM Program with Buying Signals and Predictive Orchestration

Triblio

Triblio’s CEO, Andre Yee, and Malachi Threadgill, Forrester’s Principal Analyst of Demand and ABM will be addressing the growing gap between the buying signals marketers collect and those used to further pipeline growth. Why You Should Attend: In the past couple of years, B2B marketers have really embraced intent data. Most marketing and sales leaders today recognize the increasing potential of using buyer intent to inform their targeting and messaging decisions.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021. Artificial-intelligence-infused platforms promises to gauge buyers’ intent and adjust priorities dynamically.

5 Surefire Ways To Increase The Lead Quality

Only B2B

Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. Are you generating huge numbers of leads?

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The Future of SEO: Experts Reveal 2021 Predictions

Conductor

To say 2020 has been an interesting year would be a vast understatement. Here’s a high-level recap of the session , hosted by myself and Pat Reinhart, which we shared as part of a very special C3 event: SEO in 2020: Why Search Was More Important Than Ever. – Duane Forrester, Yext.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

SEO reports will link initiatives to outcomes in the year 2020, such as demonstrating the impact of Search Engine Optimization on larger business goals. In 2020, about 62% of Americans claimed to be using some form of voice assistance technology. Forrester ).

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Predictive Analytics Methods to Improve Email Marketing

Martech Advisor

Forrester surveyed 579 marketing decision-makers to help you answer this question. It focuses more on displaying content and messages to the customers based on their intent.

The Future of B2B is Changing. Are You Ready?

Engagio

CHANGE #3: Use Intent and Predictive Analytics to Focus Your Efforts. Is that level of interest trending up, showing early stages of purchase intent? – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013.

Top 7 Customer Experience (CX) Trends for 2020

Martech Advisor

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. Top 7 customer experience (CX) trends to watch out for in 2020! Learn more: How to Improve CX in 2020?

How to Use the Buyer’s Awareness Level to Increase Your B2B Engagement

Heinz Marketing

And according to Forrester Research , over 50% of B2B buyers say vendors give them too much material, and that “much of it is useless.” . When you’re using data to understand your buyer’s intent , answer the following: . By Shannan Seely.

Three Account-Based Tools That B2B Companies Need Now to Lift Revenues

Madison Logic

But start testing them in the second half of 2020 to maximize ROI both this year and next. Madison Logic 2020 marketing investment data shows an average uplift of more than 50% in target account reach for companies that integrate across multiple channels.

The Possibilities of Personalized Video

Blue Flame Thinking

A 2014 Forrester report found that personalized video can increase email engagement levels by 10 times, boost CTRs by more than 985% and provide a tenfold improvement in return on investment. internet users said personally relevant content from brands increases their purchase intent.

Being an ABM Leader Never Gets Old: Demandbase Does It Again

DemandBase

We are pleased to announce that we’ve been recognized by Forrester as a leader in The Forrester New Wave: ABM Platforms, Q2 2020 report. Forrester first published a New Wave on ABM Platforms back in 2018, officially bringing the Account-Based Marketing category to the mainstream.

Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning.

6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

6sense

Recognition from industry analysts, combined with the results our customers are generating, shows that our industry-leading intent, account identification, predictive, and display capabilities set 6sense apart from the competition.”.