Top Challenges for eCommerce Advertising Platforms in 2020

QuanticMind

Here are the biggest challenges eCommerce advertising platforms face in 2020, and how they can address them. Advertising platforms today offer a huge opportunity to automatically target and convert leads once they show purchase intent.

Upcoming Webinar: Level Up Your ABM Program with Buying Signals and Predictive Orchestration

Triblio

Triblio’s CEO, Andre Yee, and Malachi Threadgill, Forrester’s Principal Analyst of Demand and ABM will be addressing the growing gap between the buying signals marketers collect and those used to further pipeline growth. Why You Should Attend: In the past couple of years, B2B marketers have really embraced intent data. Most marketing and sales leaders today recognize the increasing potential of using buyer intent to inform their targeting and messaging decisions.

Buy 76
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

“Ask an ABM Expert” Season 1 Highlights

Triblio

Special Guest: Forrester’s Bob Peterson. In episode 4 of “Ask an ABM Expert,” we are joined by Bob Peterson, VP, Principal Analyst, Account-Based Marketing Strategies at Forrester, formerly SiriusDecisions. What’s intent data, and how do you combine it with ABM?

Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More

Aberdeen HCM Essentials

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools.

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker 

TrueInfluence

Intent monitoring is moving from the cutting edge of B2B marketing technology to an essential component of Account-based Marketing (ABM) and other advanced revenue strategies. But the fundamentals remain the same, as when True Influence helped define the intent marketing category a decade ago.

The Possibilities of Personalized Video

Blue Flame Thinking

A 2014 Forrester report found that personalized video can increase email engagement levels by 10 times, boost CTRs by more than 985% and provide a tenfold improvement in return on investment. internet users said personally relevant content from brands increases their purchase intent.

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker

TrueInfluence

Purchase intent monitoring is moving from the cutting edge of B2B marketing technology to an essential component of Account-based Marketing (ABM) and other advanced revenue strategies. But first, let’s look at how sellers are using intent to drive revenue. Intent Data

ABM Needs Powerful Insights and Tools to Act in Real Time

TrueInfluence

They lack real-time insights and campaign performance data to connect with individuals who ultimately make purchase decisions within their target accounts. Analysts such as Forrester have been calling for ABM to become “mainstream” in B2B revenue operations for well over a year now.

6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

6sense

Marketers of any experience level can use 6sense to launch micro-targeted, programmatic display campaigns for buyers across all stages of the purchase journey.

Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning.

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker 

TrueInfluence

Purchase intent monitoring is moving from the cutting edge of B2B marketing technology to an essential component of Account-based Marketing (ABM) and other advanced revenue strategies. How to choose an intent provider. How to increase the impact of intent data.

Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency

DemandBase

According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. Purchase Intent. Marketing Efficiency Is About Good Data.

The Reality of the Search Engine in 2020 – The Impact on Your Website’s Ability to Rank

Directive Agency

Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research. The proliferation of digital information has created a new buying environment.

Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent.

Getting ahead in marketing: Data as the new oil

ClickZ

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. It can be used to uncover a customer’s purchase patterns, budget and growth projections, and even sentiment signals towards a company and its competitors. According to the Gartner Marketing Data and Analytics Survey 2020 , 54% of senior level marketers believe marketing analytics hasn’t had the influence expected.

What Do B2B Buyers Want: The New Buying Process

TrueInfluence

This article focuses on these questions in particular: How does intent data help sales power through disruption? Overcome disruption through intent intelligence. These conditions, in turn, have accelerated the role of intent data in the B2B marketing scene.

Four Ways Wirecutter is Growing Its Affiliate Revenue

Anyword

The industry is growing, and fast; Forrester predicts it will be worth $6.8 billion by 2020. If you do it on a CPC basis it might be cheaper, but you’re not getting those high purchase-intent individuals. While it may not be as common as display advertising or branded content, we’ve seen affiliate monetization increasing in popularity among publishers.

99 B2B Marketing Statistics to Back Your Bets

Televerde

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decision. 6 in 10 people say watching a video on Facebook has influenced their purchasing decisions. Forrester, 2017).

Leveraging a Customer Data Platform to Derive Better Business Insights

QuanticMind

A recent Forrester report calls companies that focus on the value of data “insights-driven businesses”, and they’re set up to dominate the competitive market. But in 2020 and beyond, success is also largely based on automation technology. First, what is a Customer Data Platform (CDP)?