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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

ClickZ

30-second summary: As of April 2020, there are 4+ billion internet users with unique mobile phone users crossing 5+ billion worldwide. The tea on the devices that people use the most, their digital habits, content types they’re increasingly engaging with, and more. To top it all, voice search has risen 45% a month. with a 1.8%

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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

37 Must-Know Marketing Trends & Statistics Post COVID. Since the virus went viral , marketers started looking for new ways to communicate with their audiences. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. Content Marketing Trends & Statistics Post COVID.

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What Is a SERP? Definition of a SERP

seo.co

Table of Contents. + The Basics of SERPs (Search Engine Results Pages). + Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + Pay per click (PPC) Ads. The Basics of SERPs (Search Engine Results Pages). The Main Elements of SERPs. How to Make Use of SERPs. Conclusion.

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Top 10 tips for Content Marketing During Coronavirus

Valasys

Content marketing during Coronavirus has to be more empathetic than ever before, while succinctly reflecting on the value proposition of the products or services. And have highlighted and advertised the solutions they provide for their COVID-19 patients. Marketers need to put a pause on offline marketing.

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Google Ads Basics: A Guide to Setting Up Your First Google Ads Campaign

Unbounce

Google Ads are to online marketing what the “ pizza move ” is to beginner skiers—once you get the hang of the basics, you’ll start seeing results straight away (and likely be keen to learn more, more, more). Since Google is basically synonymous with the Internet, Google Ads are worth getting friendly with.