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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). Apple made US $65 billion in consumer electronic goods’ sales for Q4 2020, making it the leader. We spotted how 2020 has been for the industry titans and what 2021 holds.

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Top 5 Programmatic Advertising Platforms for 2020 and Beyond

Martech Advisor

Here are the top five programmatic ad platforms for 2020 and beyond. is forecasted to reach $68.87 billion in 2020 compared to $47.37 Now that we’re clear on the concept of programmatic ad platforms, let’s look at the top five platforms geared towards 2020 and beyond: 1.

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The benefits of implementing a native advertising strategy

NuSpark Consulting

Internet users have been finding ways to block ads for years, from the 1990s when banners were introduced, through innumerable moving, flashing iterations. Now, forecasts predict it will comprise almost a third of the entire global ad spend by 2020. 3: Is Ad-Blocker Agnostic.

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Top RevOps Blogs of 2019 from the InsightSquared team

InsightSquared

We look forward to ringing in the new decade with you and reaching many more goals in 2020. Below is an example of the results we got by A/B testing if a banner in our email made an impact. Blue represents emails with the banner and red are those without. Planning Assumptions for Marketing and Sales in 2020.

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Digital Advertising Glossary: The A-Z Beginner’s Guide

Outbrain

In 2017 , global spending on paid advertising was forecast to reach $584 billion. Since the very first online banner ad , published in 1994, digital or online advertising has become something of a behemoth. By 2020 , it is estimated that online advertising will account for half of the world’s advertising spend. Banner Ads.

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Auto Advertising: What’s Ahead for Marketers

Outbrain

Despite ongoing production and supply chain disruptions, the auto industry forecast is still strong. million electric vehicles (EVs) were sold globally in H1 2021 (up 160% compared to H1 2020), and an incredible 2 million EVs were sold in Q1 2022 alone. The electric vehicle market is particularly robust: 2.6

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. AI in programmatic advertising.