QuanticMind

DECEMBER 20, 2018

As a digital advertiser, you know by now that SEM is a fast-paced, rapidly evolving industry — and that the amount of change that happens in one year can easily equal more than a decade of development in another industry. More advertisers will start using Bing PPC. More cross-channel marketing.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40

QuanticMind

MARCH 27, 2017

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Attribution: Last-click versus Top-Funnel / Mobile versus Everything Else. If you work in SEM, you know this challenge well. After all, in 2016, mobile clicks exceeded desktop clicks for the first time.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

QuanticMind

NOVEMBER 20, 2019

Holiday retail sales crossed the $1 trillion mark in 2018 , thanks in large part to the growth of eCommerce sales between Thanksgiving and Christmas. Paid search advertising offers huge opportunities to gain exposure and drive revenue during the holiday season, but competition is higher now than ever before. Target Holiday Keywords.

PPC 40

PPC Campaigns Optimization Allocation 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

MARCH 13, 2018

The majority (54%) of Facebook traffic now comes from mobile-only users. If you not already using Facebook advertising or paid promotion, 2018 is the year to experiment. 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7:

Stats 205

Stats Paid Content Facebook Demographics 205

KEO Marketing

DECEMBER 7, 2017

What worked in 2017 may not be enough to keep you top of mind in 2018. Here is a closer look at content marketing trends for 2018 to help you create next year’s content marketing plans. In 2018, you can’t rely on blogging alone. Advertising and media buying. 39% trust ads on mobile devices.

Top of Funnel 48

Top of Funnel Trends Planning Paid Search Agency 48

QuanticMind

MARCH 19, 2019

In this article, we offer a complete overview of the best solutions for automating SEM in 2019. Google AdWords (recently renamed Google Ads) is a frontrunner in developing solutions to automate and optimize advertising. They continue to roll out new tools that help marketers automate their PPC and display advertising efforts.

Adwords 40

Adwords SEM Marketing Management Automation 40

KEO Marketing

NOVEMBER 30, 2017

To prepare you firm for 2018, you will want to review the current marketplace. But before outlining the top marketing services for B2B companies, you first need to understand some significant trends: Your buyers will turn to online tools at an increasing rate – You can expect a greater reliance on tools such as Google and LinkedIn.

Work Management 48

Work Management Marketing Budget Marketing Management B2B Marketing 48

Zoominfo

SEPTEMBER 17, 2018

In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Search Talk Live focuses primarily on SEO and SEM. He tackles the latest trends and topics that matter most to marketers and ties it all together with his unique rock ’n’ roll flare.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Webbiquity

MARCH 20, 2018

Nearly one-third (32%) of marketers call paid advertising “the most over-rated marketing tactic.” 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11:

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. OpenText Corporation debuted the first pay per click ads paving the way for an early form of SEM, but it wasn’t called that yet. SEM versus SEO. Early SEM Evolution.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

Unbounce

MARCH 7, 2019

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You look at how the industry has changed, and begin to wonder, “are SKAGs still a best practice to get the most from my SEM strategies? The worst-kept secret, once upon a time. It’s 2015. EDITOR’S NOTE.

PPC 111

PPC Practices SEM Best Practices 111

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. Must-read articles: How to Measure the Effectiveness of Account-Based Advertising. Must-read articles: Best of Copyblogger: 2018 Edition. 5 Strategies for Digital Marketers in 2019.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Single Grain

JANUARY 31, 2020

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Related Content: 10 PPC Trends You Can’t Ignore in 2020. See ads displayed for certain keywords in Google.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Hubspot

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. What about the overwhelming switch to mobile versus desktop? This article from USA Today compiles a list of the top 10 cities for marketing jobs based on open listings and salary trends.

Paid Content 94

Paid Content Marketing Budget Creation Work Management Planning 94

Martech Advisor

JANUARY 28, 2020

They can be used to draw comparisons, provide an overview, show trends, explain processes and workflows, etc. Mobile App: Mobile apps often have different use cases depending on the product/service, but they can be used to distribute the content you publish on your website. through programmatic advertising).

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Valasys

MARCH 12, 2019

This statistic was a consequence of a focused study that was conducted by Gartner in August of 2018 where they interviewed 621 marketing leaders spread across North America and the UK. Digital and mobile technologies are rapidly evolving and this is propelling the financial industry into a transformative and adaptable era.

Marketing Attribution 49

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies 49

Single Grain

JUNE 26, 2020

Design for Mobile First. Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Accelerated Mobile Pages Project to boost speed on mobile sites. 3) Design for Mobile First. 22% of U.S.

Traffic 145

Traffic Paid Content SEO Organization 145